I've built schedulingbefore. Now I'm building it for studios.
Junocal is studio management software for independent pilates and yoga studios with one to five instructors. It is for owners leaving Mindbody, Momence, Mariana Tek, Walla, or Acuity, and for the ones opening their first studio who do not want to start on a 24-month contract.
Who is building it
I'm Sharon Onyinye. Before Junocal I built Coachli, a marketplace for creators selling services and sessions, which handled the parts of this problem that quietly break other tools: calendar and timezone math, deposits taken at booking, no-show recovery, and Stripe Connect with the operator holding their own account.
I'm also a senior product designer. I've shipped product at HubSpot, HelloFresh, and Lingoda. I have not run a pilates studio, and I'm not going to pretend otherwise. What I have done is build the operational software that small service businesses actually run on, and watch where it fails them.
Why a separate tool for pilates and yoga
The category is consolidating. Mindbody is owned by Vista. Mariana Tek, Glofox, and Momence are all under Xplor. WellnessLiving is under Roper. After each acquisition the same complaints repeat: prices go up, support gets slower, contracts get longer, and the features studios asked for stop arriving. Studios are paying $150 to $700 a month and feeling stuck.
Junocal is built around five commitments that an incumbent on a private-equity model has a hard time matching:
- No annual contracts. Month to month. Cancel in one click.
- Public, transparent pricing. Three tiers, on the website, always.
- Your Stripe account. Stripe Connect Standard, your existing rates. Junocal never holds your money.
- Your data, always exportable. One-click CSV of clients, bookings, payments, and intake forms. No fee.
- No marketplace commission. Junocal has no consumer marketplace. We will never charge you for clients you brought yourself.
Reformer pick-a-spot is included at the entry tier, not held back as a premium feature. The product is built to serve both group-reformer studios and private-training-led classical studios, which run on the same scheduling primitives but want different default views.
What we're actually solving
The dominant tools were designed for studios that don't look like most independents. Mindbody Ultimate Plus is built for 10-location franchise chains; Mariana Tek for multi-location reformer brands; Walla for premium boutiques that can absorb $620 a month all-in. They're fine for those shapes — wrong for a one- to-five instructor studio that wants pick-a-spot, term-based courses, and a branded booking page without paying $700 a month and signing a 24-month contract to get them.
And the real cost isn't the sticker price. It's the marketplace commission on clients you brought yourself, the processing markup buried in the subscription, the export fee at cancellation, the renewal letter that adds 15%.
Who we built this for
Three studio shapes specifically.
The reformer studio with 6 to 12 reformers and one to four instructors. Pick-a-spot is operationally load-bearing. Term based courses (eight-week beginner blocks) might be a meaningful slice of revenue. The owner runs the studio and teaches some classes. Junocal Starter, Studio, or Growth is built for this shape.
The mat-plus-yoga studio with one to three rooms and a teacher-training arm. Capacity booking, not pick-a-spot. Memberships are the primary revenue. Teacher-training cohorts run as a separate scheduling primitive. Owner-operator with a small staff team. Junocal Studio is built for this shape.
The hybrid movement studio that doesn't fit one category. Reformer some classes, mat others, occasional barre or pre-natal. Pick-a-spot toggled per class type. The owner wants flexibility without learning a configuration language. Junocal Studio is built for this shape.
What we are not built for, currently: multi-location franchises with cross-location memberships, hybrid studios where on-demand video subscriptions are the primary product, and very large studios with more than 10 instructors. We're honest about these. Mariana Tek, Momence, and Mindbody Ultimate Plus respectively are better answers for those shapes today.
What we won't do
No consumer marketplace. No annual contracts as the default tier. No bundled payment processing through our own merchant relationship — Stripe Connect Standard stays. No fee to export your data. If any of these change, the product is no longer the one you signed up for.
Where things stand
If you run a studio and want to talk, or you'd be open to being a design partner, I'd like to hear from you. Reach me at hello@junocal.com. The blog is where I write about how studios price classes, handle no-shows, run memberships, and choose software.