What does “month to month” actually mean?+
Pay one month at a time. Cancel from a button in settings — access runs to the end of the period you've paid for. No exit fee, no retention call. Annual is opt-in and saves you two months.
What's the difference between Starter, Studio, and Growth?+
Starter ($39/mo) is for a solo instructor or a teacher with one additional staff member — up to 2 rooms and 2 staff seats in any role. Studio ($99/mo) is the most-popular tier for boutique studios with 3-10 instructors at one location, and unlocks the Front-Desk role, substitute pool, email broadcasts, Mailchimp + Klaviyo, insights, upsells, embed widget, webhooks, and priority support. Growth ($199/mo) adds multi-location (up to 5), unlimited rooms and instructors, location-aware memberships, and QuickBooks. Every plan includes pick-a-spot, term-based courses, hybrid in-person + online classes, intake forms with conditional logic, Stripe payments to your own account, all automated client emails, reviews, lead capture, waitlists, and free CSV export.
Are there processing fees on top of the subscription?+
Yes. You pay Stripe's standard rates directly (currently 2.9% + $0.30 for US cards; for UK studios, 1.5% + 20p for UK cards, 2.5% + 20p for EEA cards, 3.25% + 20p for non-EEA cards). Junocal never adds a markup, and the money flows from client to your Stripe balance without us touching it.
Do I need a credit card to start the trial?+
No. The 14-day trial starts with email + studio name, nothing else. You can connect your Stripe account during the trial whenever you're ready to take real bookings, but the trial itself does not require a card on file. If the trial expires and you don't subscribe, your data sits paused for 30 days and is available for export, then deleted.
What happens at the end of the 14-day trial?+
You pick Starter, Studio, or Growth and provide a card for the subscription. After the trial, Junocal gives you a 14-day grace period in read-only mode — clients can still book on your storefront, but you can't make admin changes until you activate. After the grace period your data sits for 30 days in case you want to come back, then is deleted in line with the privacy policy. The trial doesn't auto-convert to a paid plan; you have to actively pick one.
Can I switch plans up or down?+
Yes, both directions, at any time. Upgrading takes effect immediately with a prorated charge for the remainder of the current billing period. Downgrading takes effect at the next billing period (you keep the higher-tier features for the rest of the period you've paid for). If your room count, location count, or staff seat count exceeds the tier you're moving to, we'll flag it before the downgrade so nothing breaks unexpectedly.
Do you have a discount for annual billing?+
Yes. Annual billing charges 10 months up front instead of 12, so you save two months (about a 16.7% discount) on whichever tier you pick. If you cancel mid-year on annual billing, you keep access to the end of the year you've paid for; we don't issue partial refunds on annual.
What about Stripe Tax for multi-region studios?+
Stripe Tax is an optional add-on, passed through at Stripe's standard fee (0.5% per taxable transaction, capped). It handles US state sales tax with nexus determination, UK VAT (20% standard with reverse-charge B2B), EU VAT (varies by country), Canada GST/PST/HST, and Australia GST. We recommend it for any studio with clients across multiple US states or for EU/UK studios with cross-border bookings. For single-region studios, the tax handling on your home country is usually simple enough not to need it.
How much SMS will I use?+
Most boutique studios with 1-3 instructors use 200-500 SMS a month, which fits comfortably in the $20 credit pack (500 US/CA or 250 international). SMS messages: 24-hour class reminders, waitlist broadcasts (one message per waitlisted person when a spot opens in the cancellation window), substitute notifications, late-cancel-fee notifications. Studios that opt out of SMS reminders entirely can stay on the subscription with zero SMS. Busier studios pick the $50 or $100 pack for better unit economics. Mobile-carrier fees are passed through at cost; we don't mark up SMS.
What if my studio is seasonal — closed for two months a year?+
Pause the subscription. From settings, you can pause for up to three months per year (cumulative). During the pause, your data and configuration sit untouched, clients can still see your booking page (with a “closed for season” banner if you want one), and you don't pay anything. The pause is a single click and the resume is automatic on the date you set. Most seasonal pilates studios (summer-on / summer-off, or studios that close around holidays) use this 1-3 times per year.
Is there a setup fee or onboarding charge?+
No. Setup, onboarding, and migration are all free. The first 30 days of professional migration support (we move your data, you don't have to) is included. After 30 days, support is still free; the only thing you pay is the monthly subscription.
Do I lose access to my Stripe account if I cancel Junocal?+
No. Your Stripe account, balance, transactions, and dispute history stay with Stripe — you can connect it to anything else the next day. That's the structural promise of paying with your own Stripe account: Junocal never holds your funds.
Are instructors or clients capped at any tier?+
Clients are unlimited on every plan. Staff seats are 2 on Starter (any role — owner + one extra), 10 instructor seats on Studio (including the owner), and unlimited on Growth. Rooms are 2 on Starter, 5 on Studio, unlimited on Growth. The transactional email infrastructure (24-hour reminders, welcome, win-back, renewal nudges, failed-payment recovery) is on every tier with no per-message cost.
Do you support multi-location studios?+
Yes — up to 5 locations on Growth. Each location has its own rooms, classes, and storefront filter; memberships can be configured to unlock specific locations. Beyond 5 locations, reach out at hello@junocal.com about custom pricing.
