Marketplace yoga platforms (Mindbody, Momence) frame the consumer app as a discovery channel — clients find the studio, the studio takes a booking, the platform charges around 20% commission on those attributed bookings. The math sometimes works in dense urban markets (NYC, LA, SF, London Zone 1) where genuine app discovery is meaningful. Outside those markets, the commission doesn't pay back.
The deeper issue is the client relationship. On marketplace platforms, attributed clients see Mindbody branding in their booking flow, get communications routed through Mindbody, and the studio competes for placement with every other studio on the same app. On Junocal, the client books on the studio's branded page at junocal.com/yourstudio, receives emails from the studio's sender name, and the client relationship is unambiguously the studio's.
For a yoga studio doing $200K/year with half attributed to marketplace: roughly $20,000/year in commission to Mindbody, zero on Junocal. The decision isn't about features — it's about who owns the client.