WellnessLiving's published Starter, Business, BusinessPro, and Enterprise tiers; the white-label Achieve client app; bundled processing; and the all-in monthly cost for the broad-feature wellness-platform option. Updated May 2026.
The $69 Starter tier looks competitive against Mindbody Accelerate or Walla base — until the single-staff cap bites. The realistic comparison requires factoring the unlimited-staff Business tier ($199), the white-label Achieve app (BusinessPro-only), and the bundled processing markup.
A single staff member. No unlimited-staff scheduling. No white-label Achieve client app. No Enterprise multi-location management. For studios with more than one instructor, the Starter tier's cap is the constraint that forces the step up to Business.
Unlimited staff scheduling and the broader automation suite. Currently promoted at $39/month for two months, reverting to the $199 standing rate. Bundled processing typically +0.3-0.5% above direct Stripe. All-in subscription cost approximately $2,388/year at the standing rate — or $4,188/year on BusinessPro ($349) for the white-label Achieve app.
Junocal Studio at $29/month includes six storefront themes, your logo, colours, photos, your own URL. Stripe Connect Standard direct, no processing markup. All-in annual cost approximately $350. The structural difference: no white-label client app published under your name (a phone-installable client view instead). For studios where that isn't essential, the cost differential is approximately $2,000-$3,800/year.
WellnessLiving publishes four tiers. Starter is $69/month for a single staff member. Business is $199/month (currently promoted at $39/month, 'Save 80% for 2 months', through June 30 2026) and adds unlimited staff. BusinessPro is $349/month (promoted at $69/month) and adds the white-label Achieve client app. Enterprise is 'Call us' for multi-location and franchise operations. The promotional Business and BusinessPro rates are introductory; the standing prices are $199 and $349. Most boutique studios that want unlimited staff run Business, and the realistic all-in cost lands at the $199 standing rate plus processing.
Starter ($69) covers a single staff member — scheduling, memberships, payments, the operator dashboard, and intake forms. Business ($199) lifts the staff cap to unlimited and adds the broader automation and reporting set. BusinessPro ($349) adds the white-label Achieve client app — a branded mobile app published under your studio's name. Enterprise ('Call us') layers in multi-location and franchise management. The native branded client app is the headline reason studios step up to BusinessPro.
WellnessLiving raised US$66M from McCarthy Capital and CIBC Innovation Banking in August 2022. McCarthy Capital is a growth-equity firm; CIBC provided the debt component. This is structurally similar to the Vista (Mindbody) and Xplor (Mariana Tek, Momence) ownership patterns: a growth-capital-backed software business where the investment thesis drives multi-year ARR expansion pressure on the customer base. Operator reports on Capterra and G2 in the years since reflect the standard playbook — price expansion at renewal, contract length increases, integration with portfolio billing infrastructure.
WellnessLiving operates the WellnessLiving Explorer consumer app, but it's not a marketplace in the Mindbody sense — there's no broad-based commission on app-discovered clients on the standard plans. Studios that opt into the Explorer marketplace product can be subject to attribution-based fees, but it's an opt-in tier rather than a default 20% commission. The structural difference from Mindbody's marketplace is meaningful: WellnessLiving's consumer app exists, but it doesn't compound revenue against the studio in the same way.
WellnessLiving uses bundled processing — WellnessLiving is the merchant of record on the payment relationship and processes through partner processors with rates set by WellnessLiving rather than passing through Stripe's standard rates directly. The effective rate is typically a few tenths of a percent above direct Stripe (2.9% + $0.30 for US cards), with the difference accruing to the WellnessLiving platform. On $200,000 of annual card volume, the bundled-processing markup is typically $400-$800/year above what direct Stripe Connect would cost.
Yes, the standard tiers run on annual terms. Documented cancellation friction appears in operator reviews on Capterra and G2 — retention calls, 30-90 day notice requirements, and pro-rated remainders on the contract term. The published promotional rates ('Save 80% for 2 months' on Business and BusinessPro) are introductory and revert to the standing $199 and $349 prices. Studios that need contract flexibility should negotiate explicitly during the sales conversation.
For a US boutique studio doing $200,000/year in bookings on the Business tier with unlimited staff: roughly $2,388/year in subscription ($199/month × 12) + $400-$800/year in processing markup over direct Stripe. Add BusinessPro for the white-label Achieve app and subscription rises to ~$4,188/year ($349/month × 12). Realistic all-in: $2,800-$5,000/year depending on tier. Compared to Junocal Studio at $29/month all-in ($350/year) with direct Stripe pass-through, WellnessLiving is roughly 8-14× the annual cost. The premium covers unlimited staff, the broader automation suite, and — on BusinessPro — the white-label Achieve client app.
For studios that need a white-label client app published under their own name — BusinessPro's Achieve app is the clearest reason to pay the premium. For larger teams where Starter's single-staff cap is a hard blocker and unlimited staff on Business is essential. For multi-location chains where Enterprise's centralised management matters. For solo instructors and small boutique pilates and yoga studios where the branded client app isn't essential, the WellnessLiving premium is harder to justify against the cost gap with leaner tools.
For pilates, yoga, barre, and boutique movement studios that don't need the BusinessPro Achieve app, Junocal ships the core scheduling features — pick-a-spot, term-based courses, hybrid classes, and a first-to-claim waitlist that alerts everyone at once so the first to tap gets the spot — at $15-$69/month with branded booking and direct Stripe included.