WellnessLiving's Business, Elevate, and Pro tiers; FitMetrix biometrics; Achieve loyalty; bundled processing; and the all-in monthly cost for the broad-feature wellness-platform option. Updated May 2026.
The published $89 Business tier looks competitive against Mindbody Accelerate or Walla base. The realistic comparison requires factoring the native branded app (Elevate-only) and the bundled processing markup.
No native branded mobile app. No Achieve loyalty engine. No Presence wellness program management. Multi-location reporting not included. For studios where the native app is the deciding feature, the Business tier doesn't deliver it.
Native branded iOS and Android app included. Achieve loyalty and Presence wellness programs. Bundled processing typically +0.3-0.5% above direct Stripe. All-in subscription cost approximately $2,400-$4,000/year before FitMetrix or multi-location add-ons.
Junocal Studio at $99/month includes six storefront themes, your logo, colours, photos, your own URL. Stripe Connect Standard direct, no processing markup. All-in annual cost approximately $1,800. The structural difference: no native iOS or Android branded app (a phone-installable client view instead), no biometric stream, no loyalty engine. For studios where those features aren't load-bearing, the cost differential is approximately $1,200-$4,000/year.
WellnessLiving uses a quote-based pricing model with three published tiers — Business, Elevate, and Pro. Business starts around $89/month for the entry configuration; Elevate (which includes the native branded mobile app) starts around $169/month and climbs to $299+ depending on add-ons; Pro for larger or multi-location operations is quote-required and typically lands at $400-$700+/month per location. The Elevate tier with the native app is the configuration most boutique studios actually run, and the all-in cost typically sits at $200-$350/month before add-ons like FitMetrix biometrics or Achieve loyalty.
WellnessLiving's base Business tier covers scheduling, memberships, payments, the operator dashboard, intake forms, and basic email automation. The native branded mobile app (one of the biggest selling points) requires Elevate. FitMetrix (real-time biometric tracking for HIIT and group fitness with screen displays) is a separate add-on starting around $99-$199/month. Achieve (the loyalty points and rewards engine) is included in Elevate and Pro. Presence (wellness program management) is included at Elevate and above. Multi-location centralised reporting requires Pro.
WellnessLiving raised a $52.5M growth equity round from JMI Equity in March 2021. JMI is a private equity firm focused on growth-stage SaaS. This is structurally similar to the Vista (Mindbody) and Xplor (Mariana Tek, Momence) ownership patterns: a PE-backed software business where the acquisition multiple drives multi-year ARR expansion pressure on the customer base. Operator reports on Capterra and G2 over the years since the JMI investment reflect the standard playbook — price expansion at renewal, contract length increases, integration with portfolio billing infrastructure.
WellnessLiving operates the WellnessLiving Explorer consumer app, but it's not a marketplace in the Mindbody sense — there's no broad-based commission on app-discovered clients on the standard plans. Studios that opt into the Explorer marketplace product can be subject to attribution-based fees, but it's an opt-in tier rather than a default 20% commission. The structural difference from Mindbody's marketplace is meaningful: WellnessLiving's consumer app exists, but it doesn't compound revenue against the studio in the same way.
WellnessLiving uses bundled processing — WellnessLiving is the merchant of record on the payment relationship and processes through partner processors with rates set by WellnessLiving rather than passing through Stripe's standard rates directly. The effective rate is typically a few tenths of a percent above direct Stripe (2.9% + $0.30 for US cards), with the difference accruing to the WellnessLiving platform. On $200,000 of annual card volume, the bundled-processing markup is typically $400-$800/year above what direct Stripe Connect would cost.
Yes, the standard tiers require annual contracts. Documented cancellation friction appears in operator reviews on Capterra and G2 — retention calls, 30-90 day notice requirements, and pro-rated remainders on the contract term. Month-to-month is available in some configurations but isn't the published default. Studios that need contract flexibility should negotiate explicitly during the sales conversation.
For a US boutique studio doing $200,000/year in bookings on the Elevate tier with the native app and standard feature set: roughly $2,400-$4,000/year in subscription ($200-$330/month × 12) + $400-$800/year in processing markup over direct Stripe + optionally $1,200-$2,400/year for FitMetrix biometrics if used. Realistic all-in: $3,000-$6,000/year. Compared to Junocal Studio at $99/month all-in ($1,800/year) with direct Stripe pass-through, WellnessLiving is approximately 2-3× the annual cost. The premium covers the native branded app, the FitMetrix biometric stream, and the Achieve loyalty engine.
For HIIT, group fitness, or gym operations where the FitMetrix biometric stream is core to the customer experience — real-time heart-rate displays on lobby screens, calorie tracking per session, integration with wearables for fitness gamification. For studios where a loyalty-points retention engine is operationally significant. For multi-location chains where centralised reporting matters. For pilates and yoga studios where these features aren't load-bearing, the WellnessLiving premium is harder to justify against the cost gap with leaner tools.
For pilates, yoga, barre, and boutique movement studios where FitMetrix and Achieve aren't load-bearing features, Junocal ships the scheduling primitives (pick-a-spot, term-based courses, hybrid attendance, broadcast-claim waitlist) at $39-$199/month with branded booking and direct Stripe included.