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honest comparison

Junocal vs WellnessLiving

Mid-market all-in-one, backed by McCarthy Capital and CIBC

WellnessLiving is a broad all-in-one studio management platform that competes with Mindbody on scheduling, memberships, payments, point of sale, marketing, loyalty, client apps and CRM. The company raised a US$66M growth round led by McCarthy Capital with CIBC Innovation Banking in August 2022. Its public monthly prices are Starter $69 (one staff member), Business $199 (unlimited staff) and BusinessPro $349 (white-label Achieve app), with Enterprise quoted. Business and BusinessPro currently have two-month introductory offers, and annual billing saves 10%. Junocal takes a purpose-built product approach around live class operations for independent studios, with flat published plans, direct Stripe ownership and a fast class-first workflow.

Sources verified 2026-08-24. If a figure on this page has moved since, tell us and we'll update it.

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Side by side

Fourteen rows of structural facts. Every Junocal value applies to every plan tier; every WellnessLiving value is the most-comparable published equivalent.

JunocalWellnessLiving
Starting price (USD/month)$15$69 Starter / $199 Business / $349 BusinessPro
Billing optionsMonth-to-monthMonthly or annual (-10%)
Public pricingYes, on websiteYes, published tiers
Pick-a-spot at entry tierYes, $15 StarterLimited; not built in
Term-based coursesBuilt inYou stitch it together by hand
Hybrid in-person + onlineIn-person and online counted separately, every planSupported, less built in
Built-in POSGift cards onlyYes, full POS
Built-in payrollCommission tracking onlyYes, full payroll
Branded mobile appMobile web, installableWhite-label native, higher tier
Payment processorStripe Connect, your accountIntegrated; request rate quote
Processing priceStripe's published rateNot itemised publicly
Marketplace commissionNone, everNone
Vertical focusPilates, yoga, barre, movementMulti-vertical (incl. martial arts, salon)
OwnershipIndependent, founder-runMcCarthy Capital / CIBC (2022)

Where the differences come from

WellnessLiving's product DNA is built for the mid-market all-in-one play across multiple verticals. The economics of the business depend on serving customers from yoga studios to martial arts schools to salon-and-spa businesses on a single platform — that breadth is the company's moat, but it's also the structural reason individual verticals don't get the depth that a vertical-specialist platform ships. Junocal's product DNA is purpose-built for boutique pilates and yoga: the scheduling, waitlists, intake form depth, hybrid attendance handling, and term-based course management are all shaped around that vertical specifically. The difference: WellnessLiving spreads its features across verticals; Junocal goes deep on one. For a yoga studio that needs simple booking and memberships, both tools work. For a reformer pilates studio that needs term-based 8-week beginner blocks, a first-to-claim waitlist, hybrid in-person + online classes, and conditional intake that captures injuries by body part, Junocal builds those in while on WellnessLiving you configure them yourself or work around them. The McCarthy Capital / CIBC backing matters less than the structural depth gap — the growth-equity investment funds continued breadth across verticals, so the multi-vertical positioning of WellnessLiving is unlikely to narrow toward pilates specifically.

Where Junocal is better

Five specific things, each with a number or a documented behaviour behind it.

  • Vertical-specific depth: reformer pick-a-spot, term-based courses, hybrid

    Junocal builds in pick-a-spot floor plan booking, term-based courses (8-week beginner blocks, 200-hour teacher trainings), and hybrid in-person + online attendance that counts in-person and online spots separately. WellnessLiving's scheduling tracks how many spots are left, but the depth in these pilates-and-yoga-specific features is shallower — pick-a-spot isn't built into WellnessLiving's standard offering, and term-based courses are something you stitch together from recurring classes rather than a dedicated feature. For pilates studios where these matter day to day, the gap is real.

  • Lower published price for vertical-focused studios

    Both products publish pricing. Junocal lists Starter $15, Studio $29 and Growth $69. WellnessLiving lists Starter $69 monthly, Business $199 and BusinessPro $349, plus a quoted Enterprise tier; annual billing is 10% lower and two-month introductory offers apply to Business and BusinessPro. Compare the standing rate and the features the studio will actually use.

  • Different annual-billing incentives

    Junocal is month-to-month. WellnessLiving publicly offers monthly billing or annual billing at a 10% discount. Contract flexibility is therefore available on both; buyers should confirm renewal and notice language in the specific order form.

  • Operator-friendly Stripe Connect Standard

    Junocal uses the studio's own Stripe Connect Standard account at Stripe's published rates. WellnessLiving includes integrated payment processing, but its public pricing page does not itemise the processing rate. Ask WellnessLiving for the merchant, card and bank-debit rates in writing, then compare them with the studio's direct Stripe quote.

  • A focused system that is faster to operate

    Junocal concentrates the studio day in one clear operating system: classes, courses, appointments, memberships, packs, intake, instructors, waitlists, and direct payments. WellnessLiving layers POS, payroll, CRM, marketing automation, and white-label app modules into the same administration surface. Most independent studios use Junocal's focused scope immediately, with less configuration and fewer paid modules; specialist retail or payroll products can connect alongside it only when the business actually needs them.

Who WellnessLiving is built for

A focused comparison of the operating models where WellnessLiving's specific scope may matter.

  • Multi-vertical feature breadth

    WellnessLiving markets one administration surface across classes, martial arts, salon, spa, retail, and other appointment categories. Junocal supports independent class-, course-, and appointment-based businesses across one to ten locations, with particular depth in equipment booking, terms, intake, and waitlists. Organisations that combine a substantial salon or spa operation with classes should list the specific non-class workflows they require and compare the cost of WellnessLiving's bundle against focused companion tools alongside Junocal.

  • Built-in POS and payroll

    WellnessLiving bundles retail POS and payroll into its suite. Junocal includes gift cards and instructor-commission reporting, then works with dedicated retail and payroll tools when a business needs inventory, tax withholding, payslips, or direct deposit. That modular approach gives the studio a stronger specialist tool without making every operator pay for retail and payroll inside the booking subscription.

  • Branded mobile app option

    Junocal includes a branded, installable mobile web storefront on every plan, giving clients fast home-screen access without an app-store download or premium module. WellnessLiving sells a white-label native app on higher tiers. Organisations with a formal requirement for an App Store or Play Store listing should price that module; most independent studios can deliver the same day-to-day booking journey through Junocal's included mobile experience.

Total cost of ownership

WellnessLiving publishes Starter at $69/month ($62 on annual billing), Business at $199/month ($179 annual) and BusinessPro at $349/month ($314 annual), with Enterprise quoted. Business and BusinessPro currently have lower two-month introductory prices. That makes the standing subscription $828, $2,388 or $4,188 per year when paid monthly, before processing and optional products. The public page lists API access at $19/month and identifies other products as add-ons without public prices. Ask sales for processing, onboarding and add-on figures rather than estimating them from reviews.

Who should choose which

choose Junocal if

Boutique pilates, reformer pilates, yoga, barre, or mixed-movement studios with 1-5 instructors where the operation is vertical-specific (no martial arts, no salon services, no general retail). Studios that want transparent published pricing, month-to-month flexibility, and direct Stripe relationship. Studios where pick-a-spot, term-based courses, hybrid attendance, or a first-to-claim waitlist matter day to day. Studios in the $50k-$500k/year revenue range where the all-in-one breadth of WellnessLiving is more capability than the operation actually uses.

choose WellnessLiving if

Multi-vertical fitness and wellness operations that span pilates, yoga, martial arts, dance, salon-and-spa, or general fitness on a single platform. Studios with meaningful retail where built-in POS reduces tool sprawl, teams that need its marketing and loyalty surface, and organisations that require a white-label native client app. Monthly and annual billing are both published.

Migrating from WellnessLiving

Junocal includes a concierge WellnessLiving migration. We collect the client, booking, membership, pack, intake, consent, and instructor-commission exports; map the fields; run a dry import in staging; and schedule cutover after approval. Most migrations complete in five business days. Historical retail and payroll records are preserved as a clean archive while active gift-card balances and commission settings are configured in the new workflow. If a studio uses a dedicated POS or payroll provider after the move, Junocal prepares the booking and commission data needed for that handoff rather than leaving the operator to reconstruct it.

Questions

Is Junocal cheaper than WellnessLiving?

On public subscription prices, yes. Junocal Studio is $348/year at $29/month. WellnessLiving is $828/year for Starter, $2,388 for Business or $4,188 for BusinessPro at standard monthly billing. Processing and add-ons must be quoted separately, so an exact all-in comparison needs the buyer's WellnessLiving proposal.

What does WellnessLiving's published pricing look like?

WellnessLiving publishes Starter at $69 monthly or $62 with annual billing, Business at $199 or $179, BusinessPro at $349 or $314, and Enterprise as a sales quote. Business and BusinessPro currently have two-month introductory offers. Junocal publishes $15, $29 and $69 month-to-month plans.

Does Junocal have built-in point-of-sale?

Junocal handles gift-card issuance, redemption, and balances inside the studio workflow. For apparel, mats, props, and other inventory, it pairs cleanly with Square or Stripe Terminal. The studio gets a dedicated retail system and a focused booking-and-membership system instead of paying for a general POS module inside every Junocal plan.

Does Junocal have built-in payroll?

Junocal tracks instructor commissions through per-service rates and produces payroll-period roll-ups. Studios then send that clean commission data to a dedicated payroll platform such as Gusto or Rippling for payslips, withholding, and direct deposit. This separates studio revenue logic from regulated payroll processing and lets each system do the job it is designed for.

What about WellnessLiving's branded mobile app?

Junocal includes a branded, mobile-responsive storefront that clients can install on their home screen without visiting an app store. It covers discovery, booking, memberships, packs, and account access without a separate white-label-app fee. WellnessLiving offers an app-store-listed native app on higher tiers for organisations with that specific procurement requirement.

Can Junocal handle studios with multiple verticals (yoga + pilates + barre + martial arts)?

Yes. Junocal supports class-, course-, and appointment-based businesses across pilates, yoga, barre, dance, martial arts, HIIT, cycling, strength, and mixed movement, with intake and policies configured per service. A business that also operates a substantial salon, spa, or retail department should list those non-class workflows separately and compare focused companion tools against WellnessLiving's all-in-one bundle.

How long does migration from WellnessLiving take?

5 business days end-to-end for the standard automated flow (CSV export from WellnessLiving, field mapping, dry-run in staging, Sunday cutover). The additional consideration is what to do with WellnessLiving-specific data that doesn't map to Junocal — POS history for retail, payroll history, branded-app data. Most studios archive that data on their side rather than importing into Junocal. The migration timeline accommodates this archive handoff.

Deeper dives

The cluster around WellnessLiving: pricing breakdown, migration playbook, use-case fit, and the Junocal fact sheet.

Switching from WellnessLiving?

14 days free, no card. We handle the migration in five business days.