honest comparison

Junocal vs Mariana Tek

Reformer-focused, owned by Advent / Xplor since 2019

Mariana Tek is the most-respected reformer-pilates-focused studio software in the category and the one whose design decisions shape what other tools imitate. It pioneered the pick-a-spot pattern with a real drag-and-drop floor plan editor. It pioneered the four-mode cancellation policy structure that maps lose-credit / charge-fee / both / neither across pack and membership tiers. It pioneered the first-to-claim waitlist: when a spot opens inside the cancellation window, everyone on the list gets an alert and the first to tap gets the spot. Studios that run on Mariana Tek consistently describe it as the best operator UX in the category for reformer work. Mariana Tek does not publish prices — it routes you to a demo — but the figure that surfaces in secondary sources is roughly $179–285 a month per location for the base tier, rising to about $260–360 all-in once optional add-on modules are layered on. The other recurring theme is ownership: Advent International acquired Mariana Tek in November 2019 (the business now sits under Xplor), and the portfolio dynamics now affect pricing decisions. Junocal is built on the same design patterns Mariana Tek established — pick-a-spot, four-mode policies, term-based courses, first-to-claim waitlist — at the $15 entry tier, independently owned. For single-location studios that don't need the multi-location feature set, the cost gap is the meaningful difference.

Sources verified 2026-05. If a figure on this page has moved since, tell us and we'll update it.

your storefront

Your own booking page, not a marketplace listing

Your brand, your schedule, your reviews — and you keep the client relationship instead of renting it from a marketplace.

junocal.com/riverside-pilates
A studio's branded public booking page with cover photo, reviews and schedule.

Side by side

Fourteen rows of structural facts. Every Junocal value applies to every plan tier; every Mariana Tek value is the most-comparable published equivalent.

JunocalMariana Tek
Starting price (USD/month)$15$179-285/location base (not published)
Annual contract requiredNo, month-to-monthYes, auto-renewing
Pick-a-spotYes, every planCore feature (a flagship)
Payment processorStripe Connect, your accountStripe, payouts direct to studio bank
Processing markupNoneNo published markup
Marketplace commissionNone, everNone
Data exportOne-click, freeLimited / restricted
OwnershipIndependent, founder-runAdvent / Xplor (2019)
Multi-location supportUp to 10 locations (Growth)Yes, mature
Native branded mobile appInstallable web app, every planYes, included
Term and course schedulingBuilt inBuilt in
Four-mode cancellation policyYesYes (pioneered it)
First-to-claim waitlistYes, every planYes
Apparatus historyDay-of rosterDeeper analytics

Where the differences come from

Mariana Tek's product DNA is correct in ways that very few competitors have matched. The four-mode cancellation policy structure (each pack and each membership tier can be one of: lose credit, charge fee, lose credit AND charge fee, no penalty) is genuinely well-designed and Junocal copied it exactly because there is no better answer. The pick-a-spot floor plan editor is the right shape. The first-to-claim waitlist inside the cancellation window is the right pattern. None of these is in dispute. The difference between Mariana Tek and Junocal is not the product shape, it is the price the product shape makes the customer pay, and the reason that price is what it is. Mariana Tek was acquired by Advent International in November 2019 (and now sits under Xplor) at a valuation that depends on multi-year customer retention and price increases. The economic logic of that acquisition produces pricing pressure on the customer base. Junocal is independently owned and offers the same features at a fraction of the price because the customer base does not have to service an acquisition multiple. That is not a feature claim; it is a balance-sheet claim, and it is the reason the prices are what they are on both sides.

Where Junocal is better

Five specific things, each with a number or a documented behaviour behind it.

  • $15 versus a $179-285 entry price for the same features

    Mariana Tek doesn't publish prices, but secondary sources put the base tier at roughly $179–285 a month per location, rising to about $260–360 all-in once the optional add-on modules are layered on. Junocal Starter is $15 a month. For a single-location reformer studio with one to five instructors who wants the same features (pick-a-spot, four-mode cancellation, term-based courses, first-to-claim waitlist), the price gap is well over $160 a month, or roughly $2,000-plus a year, on the entry point alone. Junocal Studio at $29 a month covers three-or-more-instructor studios with the same features. Over five years, the cumulative price difference for a 3-instructor reformer studio runs to roughly $13,000-$20,000.

  • Stripe Connect Standard, full account ownership

    Mariana Tek runs payments on Stripe with payouts direct to the studio's bank account and no published markup. Junocal uses Stripe Connect Standard, where the studio is the full Stripe customer at the account level: the studio owns the dashboard, has its own rate card with Stripe directly, and can talk to Stripe support without going through Junocal. The practical implications matter when payments go wrong: dispute handling, payout schedule changes, and custom processing rates negotiated with Stripe are all direct on Junocal, where on Mariana Tek the platform sits between you and Stripe on the software side.

  • Independent ownership, no PE portfolio dynamics

    Mariana Tek was acquired by Advent International in November 2019 and now sits under Xplor. The portfolio strategy is the same one that affected Momence after its January 2025 acquisition: price expansion on the existing customer base over 18 to 36 months, contract length increases at renewal, integration with the rest of the portfolio's billing infrastructure. The pattern has been visible at Mariana Tek for several years and continues. Junocal is independently owned with no acquisition-driven economics. If you switched to Mariana Tek before the acquisition for the operator-friendly DNA, the structural argument for switching to Junocal in 2026 is the same one that drove the original Mariana Tek switch: get away from the PE roll-up.

  • No annual auto-renewing contract

    Mariana Tek requires an auto-renewing annual contract on its standard tiers. The Junocal subscription is month-to-month with one-click cancellation in settings. The contract length is not a product feature on either side; it is a balance-sheet choice driven by ownership. Mariana Tek's annual contracts contribute to the multi-year revenue visibility that makes the Xplor acquisition valuation defensible. Junocal's independent ownership makes month-to-month operationally sustainable.

  • Six storefront themes included on every plan

    Mariana Tek includes a branded booking page in the core plan, though the native branded mobile app is a separate add-on module (around $80–100 a month). Junocal includes six storefront themes on every plan from Starter at $15 up. The themes are not a meaningful differentiator on their own; what matters is that Junocal does not gate branded booking behind a higher tier or charge an add-on fee for it. The price-vs-feature comparison for a 3-instructor reformer studio that wants pick-a-spot, branded booking, and term-based courses comes out to Junocal Studio at $29 a month versus Mariana Tek at roughly $179–285 a month per location base for the same software (more once add-on modules are layered on).

Where Mariana Tek is better

Better to know what you're trading off than discover it after switching. Three honest gaps.

  • Multi-location franchise depth

    Mariana Tek has years of polish on multi-location reformer-studio workflows: cross-location memberships, location-specific pricing, franchise reporting, central instructor pool with location assignments. Junocal ships multi-location too — up to five locations on Studio and up to ten on Growth, with cross-location memberships and a central instructor pool — at a fraction of Mariana Tek's per-location cost. For chains scaling beyond ten locations, Mariana Tek's franchise tooling is genuinely deeper, and at that scale it's the right tool.

  • Native branded mobile app

    Mariana Tek offers a native iOS and Android app branded to the studio as an add-on module (around $80–100 a month on top of the base subscription). Junocal ships a fast web app on every plan, which installs to the home screen and works offline. For most boutique reformer studios the web app is functionally indistinguishable from a native app, but if a native app is a hard requirement for marketing or brand reasons, Mariana Tek offers it. Junocal's native branded app is a v2 commitment that will land in the months after public launch.

  • Deeper cross-apparatus history

    Mariana Tek's apparatus tracking and cross-session intelligence is more developed than Junocal v1's. Junocal ships apparatus history on the day-of roster from day one (which sessions were on which apparatus over the last few visits), but the deeper analytics layer that Mariana Tek offers (cross-apparatus rotation analysis, instructor-level apparatus utilisation, equipment usage trends) is on Junocal's v2 roadmap rather than in v1. For classical-leaning reformer studios where cross-apparatus sequencing is a core part of the practice, Mariana Tek's depth here is real.

Total cost of ownership

Mariana Tek does not publish pricing — it routes you to a demo. Secondary sources (Exercise.com and operator reports) put the base tier at roughly $179–285 a month per location, rising to about $260–360 all-in once optional add-on modules ($80–100/month each, including the native branded app) are layered on. Pricing scales with location count, so a 2-location chain pays roughly double the per-location figure. Worked scenario: a 3-instructor single-location reformer studio doing $200,000 a year in online bookings would pay roughly $350 a year on Junocal Studio versus roughly $2,100–3,400 a year on Mariana Tek's base tier (more with add-ons). The annual cost difference is several thousand dollars in Junocal's favour for the same software. For a 3-instructor 2-location chain doing $400,000 a year in bookings, Junocal Studio covers both locations on one flat $29/month subscription ($350 a year), while Mariana Tek's per-location pricing roughly doubles to around $4,300–6,800 a year base. The structural difference: Mariana Tek's pricing scales with location count; Junocal's flat subscription covers up to five locations on Studio and up to ten on Growth. For franchise-scale reformer chains beyond ten locations, Mariana Tek's multi-location feature set is more mature; below that, Junocal's flat pricing is far cheaper.

Who should choose which

choose Junocal if

1-to-5-instructor reformer-pilates studios at a single location who want Mariana Tek's design pattern (pick-a-spot, four-mode policies, first-to-claim waitlist, term-based courses) without the $179–285-per-location entry price and without the auto-renewing annual contract. Studios who switched to Mariana Tek originally for the operator-friendly DNA and are now feeling the post-acquisition pricing pressure. Studios where the native branded mobile app (a paid add-on module on Mariana Tek) is not a hard requirement and a fast web app works equivalently. UK studios that need term-based courses built in. Studios who want the Stripe relationship to be direct rather than mediated.

choose Mariana Tek if

Multi-location reformer-pilates chains where the franchise depth (cross-location memberships, location-specific pricing, central instructor pool) is operationally significant. Studios where the native branded iOS and Android app is a hard requirement for brand or marketing reasons. Classical-leaning reformer studios where cross-apparatus sequencing analytics are core to the practice and Mariana Tek's deeper apparatus tracking matters operationally. Studios already on Mariana Tek and content with the current setup; the migration cost relative to the saving may not justify a switch unless the post-Xplor pricing has become materially worse at renewal.

Migrating from Mariana Tek

Mariana Tek to Junocal migrations are unusually clean because the data models are similar. Both tools share the same building blocks: pick-a-spot assignments, four-mode cancellation policies, term-based course enrolments, first-to-claim waitlist. The migration is mostly a translation rather than a remapping. We migrate the full client list with profile data, complete booking history, active memberships with current period and pause status, class packs with credits remaining, intake forms with completion status, email opt-in status, and apparatus history per client. The favorite-spot data carries across, so clients whose preferred reformer is remembered on Mariana Tek will have the same preference on Junocal from day one. The migration timeline is typically five business days from receipt of the Mariana Tek export to live cutover, with the cutover usually on a Sunday evening. The one Mariana Tek-specific note: if your Mariana Tek contract has an auto-renewing term that hasn't expired, you can run both tools in parallel during the trial (Junocal is 14 days free with no card) and time the Junocal cutover to the Mariana Tek contract expiry. Most studios choose this pattern rather than paying out the remainder of an annual term.

Questions

Does Junocal really have pick-a-spot at $15, the same as Mariana Tek?

Yes. The pick-a-spot implementation at Junocal is the same shape Mariana Tek pioneered: drag-and-drop floor plan editor, touch-friendly client booking on mobile, automatic rerouting when a spot goes out of action when a reformer goes down, per-class toggle so a mat flow doesn't show the picker, favorite-spot persistence after a client picks the same spot two to three times. Included on Starter at $15, Studio at $29, and Growth at $69. The feature parity is intentional; the four-mode cancellation structure, the first-to-claim waitlist, and term-based courses are also directly modelled on Mariana Tek's pattern because Mariana Tek's pattern is correct.

What about Mariana Tek's four-mode cancellation policies?

Same four modes at Junocal, set per pack and per membership tier. Loss of credit only. Charge fee only. Loss of credit and charge fee. No penalty. The four-mode structure is one of Mariana Tek's most-copied design decisions in the category and Junocal carries it through directly. Each pack you create and each membership tier you configure picks one of the four modes; the client's experience at cancellation depends on which pack or membership they booked with. This is operationally significant for studios that want different consequences for different buyers (members face a fee, pack holders lose the credit, drop-ins lose the credit and pay a fee).

Do I lose anything by switching from Mariana Tek to Junocal?

Three specific things. First, the native branded mobile app: Mariana Tek offers a native iOS and Android app branded to the studio as a paid add-on module; Junocal's day-of view installs to the home screen and behaves like an app, but isn't literally one. For most clients this is invisible. Second, franchise-scale depth: above ten locations, Mariana Tek's mature multi-location franchise tooling goes deeper than Junocal (which covers up to five locations on Studio and ten on Growth). Third, deeper apparatus analytics: Mariana Tek's cross-apparatus sequencing analysis is more developed than Junocal v1. For classical-leaning studios where this matters operationally, the analytics depth is real. For most single-location reformer studios, none of the three is a deal-breaker, and the several-thousand-dollar-a-year saving funds whatever workaround the studio prefers.

Will my Mariana Tek data come across cleanly?

Yes. The data models are similar enough that the migration is a translation rather than a remapping. Clients, booking history, memberships with periods intact, class packs with credits remaining, intake forms with completion status, email opt-in status, apparatus history per client, and even the favorite-spot data all migrate cleanly. We run a dry-run import into staging for your review before going live. Mariana Tek's exported data is one of the cleaner ones in the category, so the migration is one of the smoother ones we handle.

Mariana Tek is owned by Advent / Xplor. Is the post-acquisition pressure real?

Yes, and it has been visible for several years now. Mariana Tek was acquired by Advent International in November 2019 and now sits under Xplor, and the standard PE portfolio playbook (price expansion on the existing customer base over 18-36 months, contract length increases at renewal, integration with the rest of the portfolio's billing infrastructure) has played out at Mariana Tek over the years since. Customer complaints on Capterra and G2 reflect the pattern. The same playbook is now affecting Momence, which Clubessential acquired in January 2025 ahead of its September 2025 merger with Xplor. If the structural argument for switching to Mariana Tek originally was 'get away from Vista's Mindbody', the structural argument for switching off Mariana Tek in 2026 is the same: get away from the PE roll-up.

What if I run multiple locations?

Junocal Studio covers up to five locations and Growth up to ten, both with cross-location memberships, location-aware pricing, a central instructor pool with location assignments, and reporting that rolls up across sites — all on one flat subscription ($29 Studio, $69 Growth). For most multi-site reformer operations that is the lower-cost option by a wide margin versus Mariana Tek's per-location pricing. Above ten locations, or for franchise operations where Mariana Tek's mature enterprise reporting is operationally significant, Mariana Tek remains a strong choice.

How does Junocal handle term-based courses compared to Mariana Tek?

Both tools build term-based courses in, rather than making you stitch them together from recurring classes. A term is a fixed set of sessions on a fixed slot with one instructor, paid up-front, with swap rules and a refund-with-medical-doc flow ready to use. For UK studios where term-based course revenue is a meaningful share of the business, both Junocal and Mariana Tek handle this well; on Mindbody, Momence, and Walla you set terms up by hand on top of recurring class bookings. The Junocal version matches the Mariana Tek pattern directly, so a studio switching across finds the day-to-day familiar.

Deeper dives

The cluster around Mariana Tek: pricing breakdown, migration playbook, use-case fit, and the Junocal fact sheet.

Switching from Mariana Tek?

14 days free, no card. We handle the migration in five business days.