Two multi-location-capable studio platforms — Mariana Tek built around boutique reformer chains (Advent International in 2019, now Xplor), Mindbody the category giant with marketplace and broadest vertical coverage. Plus Junocal as the flat-fee third option for chains in the 2-10 location range.
* Mariana Tek does not publish prices (it routes to a demo); the $179-285/location base and ~$260-360 all-in figures are reported from third-party sources. Mindbody Starter is about £89/month per location (official UK) or roughly $99-$159 per location from secondary sources. Verified June 2026.
Mariana Tek fits boutique reformer chains scaling beyond 10 locations where reformer-aware UX and per-location franchise depth justify the cost. Mindbody fits marketplace-dependent operations and franchise chains across broader verticals. For chains in the 2-10 location range or single-location boutiques, Junocal Growth at $69/month flat covers multi-location architecture without per-location pricing.
| Mariana Tek | Mindbody | Junocal | |
|---|---|---|---|
| Starting price (USD/mo) | $179-285/location base, ~$260-360 all-in* | £89 / ~$99-$159 per location* | $15 flat (single-loc), $69 Growth (10 loc) |
| Multi-location pricing model | Per location | Per-tier + per-location | Flat per plan (up to 10 loc on Growth) |
| Built for | Boutique reformer chains | Mid-market + franchise + marketplace | Boutique, unlimited instructors |
| Reformer-aware UX | Pick-a-spot a core feature | General-purpose | Pick-a-spot every plan |
| Marketplace commission | None | 20% capped at $30/txn on app-attributed | None |
| Annual contract | Quoted on demo | 12-month standard | No, month-to-month |
| Payment processor | Stripe, payouts direct to studio bank | Mindbody-branded | Your own Stripe Connect direct |
| Ownership | Advent / Xplor (2019) | Vista Equity (2019) | Independent |
pick Mariana Tek if
Boutique reformer chain scaling beyond 10 locations. Need reformer-aware UX, per-location operational visibility, and Stripe payouts direct to your studio bank account. Mariana Tek is the category standard at this scale.
pick Mindbody if
Franchise chain with consumer marketplace dependence or multi-vertical depth (pilates + yoga + fitness + wellness). The Ultimate tier covers franchise reporting and the native branded mobile app.
pick Junocal if
Boutique chain in the 2-10 location range or single-location operation. Junocal Growth at $69/month flat covers multi-location architecture, cross-location memberships and pick-a-spot — without per-location pricing.
Mariana Tek is built around boutique reformer chains — multi-location architecture, reformer-aware UX, Stripe payouts direct to the studio bank account. Mindbody is the category giant across pilates, yoga, fitness and wellness, with the strongest consumer marketplace. Mariana Tek came up under Advent International in 2019 and now sits under Xplor; Mindbody is owned by Vista Equity. Both target multi-location operations; Mariana Tek is more reformer-specific, Mindbody more general.
Mariana Tek doesn't publish prices (it routes to a demo); secondary sources put its tiers (Core / Core + Growth / Full Growth Bundle) at roughly $179-285/month per location base, rising to about $260-360 all-in with add-on modules. Mindbody Starter runs about £89/month per location (roughly $99-$159 from secondary sources), with most studios on Accelerate at $259+. For a 3-location chain both run into four figures a month; Junocal Growth at $69/month flat covers up to 10 locations.
For chains in the 2-10 location range that find both Mariana Tek's per-location pricing and Mindbody's marketplace contract terms a poor fit, Junocal Growth at $69/month flat covers multi-location architecture and cross-location memberships. For franchise chains beyond 10 locations, Mariana Tek and Mindbody's top tier remain the structural fits.