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Junocal learning centre

Build the studio
you want to run.

Good studio decisions start with understanding the business. Find your next step, learn the essentials and put them to work.

Find your starting point Practical guides. Transparent research. Free tools.
An instructor supporting students during a studio class

A little evidence. A clearer plan.

Understand the marketSource-linked pricing research
Make an informed decisionA practical class-pricing guide
Put your plan to the testFree calculators & planning tools

What are you working on?

Four starting points. Follow a path in order, or jump straight to the decision in front of you.

A group practising yoga together in a sunlit studio

Find a price that works

Start with the market, then check the economics of your own studio.

  1. Compare the evidence

    Inspect published prices, pack discounts and renewal terms. A selected sample, not a national average.

    Yoga pricing evidenceResearch

  2. Build your pricing logic

    Connect teaching costs, capacity, attendance and your realised price per visit.

    What should a studio charge for classes in 2026?Guide · 14 min read

  3. Test your own numbers

    Model adult dance drop-ins, packs or dated courses before committing to an offer.

    Calculate dance class break-evenTool

A price you can explain and a model you can test.

Studio members chatting after a class

Create an offer people return for

Choose between packs and memberships, price them carefully and support repeat visits.

  1. Choose the right structure

    Work through expiry, usage and capacity before choosing a pack or unlimited membership.

    How to set up class packs vs unlimited membershipsGuide · 9 min read

  2. Set the price and terms

    Use transparent worked examples to understand effective prices and break-even attendance.

    How to price class packs and membershipsGuide · 9 min read

  3. Plan for retention

    Spot attendance changes and build a practical follow-up routine without pressuring clients.

    How to reduce membership churn at your studio (a retention playbook)Guide · 11 min read

An offer with clear terms and sustainable unit economics.

A client being welcomed at a studio front desk

Make booking feel effortless

Make availability, client information and attendance policies easier to manage.

  1. Protect your capacity

    Coordinate places, instructors and class times without selling space you do not have.

    How to schedule reformer pilates classes without overbookingGuide · 15 min read

  2. Collect what you need

    Plan a non-clinical consultation workflow with relevant client forms and clear booking instructions.

    How to book online consultations and collect client detailsGuide · 5 min read

  3. Set a fair attendance policy

    Make cancellation windows, reminders and late-arrival rules understandable before booking.

    How to handle pilates studio no-shows (with examples)Guide · 12 min read

A clearer booking journey, from the first form to the next visit.

An instructor teaching clients in a reformer Pilates studio

Turn a studio idea into a plan

Work from the business model to your launch tasks and first paying clients.

  1. Write the business plan

    Use the Pilates example to work through positioning, costs, capacity and cash-flow assumptions.

    Pilates studio business plan: free template and financial modelGuide · 18 min read

  2. Make the work actionable

    Build a tailored 30, 60 and 90-day checklist for your business and stage.

    Build a studio launch checklistTool

  3. Find your first clients

    Choose practical local acquisition tactics and a first offer you can deliver consistently.

    How to get your first clients when you open a studioGuide · 9 min read

A practical launch plan with decisions, not just a wish list.

Start with your kind of studio.

Different formats have different economics. Get a more specific starting point.

Pilates studiosPublished class prices & membership termsYoga studiosProfitability guide & break-even calculatorAdult dance studiosDrop-ins, class packs & dated coursesMusic teachersLesson lengths & published rate cards

The right resource for the job.

Looking for a specific answer? These libraries stay separate, so you can go straight to what you need.

Blog & guides

The full article library, practical walkthroughs and product updates.

Research

Original pricing studies with source registers, methods and reusable data.

Free tools

Calculators, a room planner and launch checklists. No account needed.

Glossary

Plain-English definitions of booking, membership and payment terms.

Help centre

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