checklist · personalised

Studio launch checklist generator

Answer five questions about your studio shape. You'll get a 30/60/90-day launch plan tailored to your studio type, class mode, and region — printable, with the same operating loops we use with the studios we onboard.

the short answer

The four phases of opening a studio

Every studio launch fits into four phases: 90 days out (foundation — entity, domain, software selection, space tours, equipment orders); 60 days out (operations — schedule design, Stripe setup, website build, intro offer); 30 days out (launch readiness — soft-open booking, friends-and-family preview, insurance live); first 30 days open (operating loop — track no-shows, convert intro-to-membership, get feedback weekly). Junocal sits at the 90-day mark in the checklist because pre-open booking pages and waitlists earn revenue before doors open. Generate your personalised list below. Last reviewed 21 May 2026.

The four phases of a studio launch and the operating focus in each.
Phase	Operating focus
90 days out	Foundation, commitments, software selection
60 days out	Operations + system setup
30 days out	Launch readiness + soft open
First 30 days open	Operating loop + retention

interactive

Generate your checklist

Your studio

Studio type

Class mode

Where you are

Region

Instructors at open (incl. you)

24 items across 4 phases.

90 days out

Foundation + commitments

Lock the studio name, domain, and social handles together
Don't sign a lease on a name whose handles are taken.
Register the limited company at Companies House
Set up business bank account + apply for Stripe in UK
Pick studio software early — booking page can launch before doors
Pre-open clients book the first month while you're still in fit-out.
Quote reformers — 60-90 day lead time on most brands
Balanced Body Allegro 2, Align-Pilates A8 Pro, Stott V2 Max are the boutique-tier defaults.

60 days out

Operations + system setup

Set up Junocal — import schedule, pricing, intake forms
Connect Stripe via Connect Standard — payments live before launch
Write the first 8 weeks of class schedule with realistic teacher cover
You have 2 instructors — plan substitute coverage now.
Build the website — booking page, intro offer, instructor bios, FAQs
Decide your intro offer (single class, week unlimited, or 30-day intro pack)
Intro offers convert at 35-55% to membership when priced right.
Order signage, towels, cleaning supplies, water cups
Hire and onboard your 1 additional instructor(s) — Junocal staff view invite

30 days out

Launch readiness + soft open

Soft-launch booking — open the first 4-6 weeks of schedule
Email your pre-open waitlist with founder-rate intro offer
Waitlist conversion is 3-5× higher than cold traffic.
Friends-and-family preview week — get feedback before paid clients arrive
Set up Google Business Profile + 5 listings (Apple Maps, Yelp, Bing, etc.)
Insurance live: public liability + professional indemnity
Test the fire safety system, alarm, AC — fix anything noisy or broken now
Cleaning protocol per reformer per class — write it down, post it on the wall

First 30 days open

Operating loop + retention

Track no-show rate weekly — > 8% means tighten the cancellation window or add deposits
Ask 5 clients per week for honest feedback — text or email, not Google review yet
Convert intro-offer clients to memberships before day 30
The intro-to-member conversion window closes fast — pitch the membership inside class week 3, not at expiry.
Post 3 organic social posts per week, schedule via Buffer or similar
Review Stripe payouts, refunds, dispute rate — get ahead of issues in week 1

how this works

What goes into the checklist

Four phases — 90 days out, 60 days out, 30 days out, first 30 days open — each branching on your inputs. Reformer studios get equipment lead-time warnings; yoga studios get mat/prop budgets; hybrid studios get streaming setup; UK studios get Companies House and HMRC steps; US studios get LLC and EIN. Solo instructors get cover-load warnings; multi-instructor studios get hiring milestones. The output is a plan you can stick on the wall and tick off, not a 200-item generic list.

questions

FAQ

How is this different from a generic launch checklist?

The checklist branches on five inputs: studio type (reformer, mat pilates, yoga, barre, movement), class mode (in-person, online, hybrid), where you are in the process (no space yet, lease signed, fit-out, ready-to-open), instructor count, and region (UK or US). Reformer studios get reformer-specific tasks (60-90 day lead time on equipment, cleaning protocols), hybrid studios get streaming setup, multi-instructor studios get hiring and onboarding steps. Generic checklists make you read 200 items and pick what applies — this one already picked.

How early should I start using studio software?

Earlier than most operators expect. Even before doors open, the booking page can collect intro-offer signups, the waitlist can warm up, and your domain + brand can start working. Junocal Studio at £79/month is cheap insurance against losing pre-open clients to a competitor who already has their schedule online. The checklist places software selection at the 90-day mark for that reason.

Why is the first 30 days open included as a phase?

Because most studios that fail in year one fail in those 30 days — the no-show rate explodes, the intro-offer-to-membership conversion doesn't happen, and the operator is too busy teaching to notice. The checklist includes operating loops (track no-shows weekly, ask 5 clients per week for feedback, convert intro to membership before day 30) so the post-launch period gets the same rigour as the pre-launch one.

Can I print this?

Yes — there's a print/PDF button. The browser print dialog gives you a clean version with the input form hidden. Save it as PDF, print and stick on the wall, or share with your business partner.

Ready to get the booking page live?

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