How to set up class packs vs unlimited memberships

Choosing a pack or membership structure is a question about client needs and your service commitment. Pricing each product is the next step.

Start by looking at attendance patterns and the places available on your timetable. A studio with spare weekday capacity faces a different choice from one whose peak classes already sell out.

If you already know which products you want to offer, use the class-pack and membership pricing worksheet. This guide explains how to choose the structure.

Compare the three offers

A pack does not have to follow the same monthly rhythm as a membership. A client might redeem five credits across several months, depending on the terms.

A capped membership can serve someone who wants a regular weekly class. Unlimited access may suit a frequent attendee, provided the timetable can support the promise. Neither automatically creates better margin or retention.

For published examples, the yoga pricing index records the commitments and conditions alongside prices. It is a selected-menu snapshot, not evidence that one structure performs best.

Look at attendance by client, period and session

Useful questions include:

• How many visits does a client attend in one proposed billing period?
• Which sessions do they book, and how often are those sessions full?
• Are there clients whose schedules make recurring access unsuitable?
• How many credits are bought, redeemed, refunded or still outstanding?
• What happens when a client pauses, travels or cannot find an eligible place?

Use a defined period and a stated sample. An average can hide a handful of very frequent attendees. Booking counts and attendance counts also describe different things.

There is no rule in this guide that packs should stop at thirty clients or that unlimited becomes suitable at four weekly visits. The price, capacity and terms determine the comparison.

Work through one hypothetical menu

Suppose a studio is considering:

• Drop-in: £20.
• Four-class pack: £75, or £18.75 per credit.
• Ten-class pack: £170, or £17 per credit.
• Unlimited membership: £180 per monthly period.

The four-pack discount against drop-in is 6.25%, not 5%. The ten-pack discount is 15%. These percentages are consequences of the stated prices, not suggested industry standards.

For a client comparing unlimited with the ten-pack:

£180 ÷ £17 = 10.59 visits.

Eleven visits have an equivalent pack-credit value above £180. Nine drop-ins also equal £180, but drop-in is a different comparator. Do not confuse the two thresholds.

This values credits used rather than the cash needed to buy whole packs in that month. Pack eligibility, expiry and access conditions can also change the decision.

The studio receives £180 from a member before relevant fees, refunds or payment failures. At twenty visits that is £9 per visit; at four it is £45. Whether either is sustainable requires the studio's own costs and capacity model.

The pricing worksheet explains the calculations. The yoga profitability guide and calculator let you test attendance and costs together.

Check the effect on popular classes

An additional booking in a class with spare places and a booking that displaces another buyer have different economic consequences.

Before offering unlimited access, consider:

• How often the busiest sessions already reach capacity.
• Whether the offer covers premium sessions or workshops.
• How many future bookings a client can hold.
• Whether booking access and cancellation rules are understandable and workable.
• Whether more attendance would require more classes, teaching hours or space.

Any restrictions should be described clearly before purchase. Do not sell an apparently unrestricted offer and rely on undisclosed limits afterward.

For reformer rooms, schedule planning without overbooking explains the capacity problem. For dance, adult class pricing distinguishes drop-ins and packs from dated courses.

Treat retention as something to measure

Recurring billing removes a separate repurchase step, but that mechanism does not prove members stay longer or generate more contribution.

Compare pack and membership cohorts using a consistent observation window. Record first purchase, visits, repeat purchases or renewals, collected revenue, refunds and cancellations. State how you define an active or retained client.

Thirty members at £180 represent £5,400 in contracted monthly billings. That is not automatically collected revenue or profit, and it does not include the cost of their visits.

Use the existing membership churn guide when defining the operational review. An intro offer is another product to measure; buying one does not establish a customer's eventual lifetime value.

Choose the smallest workable menu

You do not need every product type at launch.

Packs may be enough for irregular attendance or when you have too little evidence to price recurring access confidently. A capped membership can provide a defined allowance. Unlimited may be appropriate where the attendance model and capacity support it.

A fixed-term course is a different commitment: a set of dated sessions rather than an open-ended membership. Keep the course's enrolment and cancellation rules separate.

Choose pack sizes and validity around actual use. There is no single fair expiry or fixed menu length that guarantees higher sales. Ask clients whether they can understand the difference and check what they actually buy.

Introduce a change clearly

1. Check current terms. Identify existing packs, subscriptions, renewal dates and credits that need to be honoured.
2. Define the affected purchases. Explain whether the change applies to new sales, renewals or both.
3. Show the comparison. State price, eligibility, allowance, expiry and renewal differences in a readable table.
4. Explain transition options. Describe what happens to existing credits and any optional move to another product.
5. Review what happens afterward. Track questions, attendance, collected revenue, cancellations and refunds over a defined period.

Pick notice and transition arrangements that match your agreements and applicable requirements. Neither a thirty-day email nor a temporary price cap guarantees minimal churn.

Set up the offer in Junocal

Junocal supports packs and memberships alongside class bookings. Payments use your connected Stripe account; processing fees still apply even though Junocal adds no platform transaction fee.

Check the current plans and limits, then configure the price, allowance and eligibility your offer requires. Review the client-facing purchase flow before promoting it. The public booking-page preview beside this article shows how a populated offer can be presented.

For context before choosing prices, use what to charge for studio classes. For the actual calculations, continue with how to price class packs and memberships.