01
No annual contracts. Ever.
Month-to-month. Cancel from a button in settings. Access continues to the end of the period you've paid for.
what it means
Every Junocal subscription is month-to-month by default. The annual option exists as an opt-in (saves you two months); switching back to monthly is one click. No minimum terms, no auto-renewing 12 or 24-month contracts, no early-termination fees.
why
A vendor that requires an annual contract is asking you to commit to a year of their product before it has proven it deserves a year of your business. Month-to-month aligns our incentives with yours: we have to keep earning your business every thirty days.
what we give up to hold it
Month-to-month revenue is harder to forecast than a locked-in annual book. We think the trade is worth it.
02
Public, transparent pricing.
Three tiers, on the pricing page, in pounds and dollars, always.
what it means
Pricing is published on the pricing page in both GBP and USD. The price you see is the price you pay — no negotiated discounts that disappear at renewal, no enterprise-only tiers held back for sales calls. Every studio pays the same as every other studio in the same tier.
why
Opaque pricing is what lets PE-backed SaaS platforms compound revenue against existing customers — the 15% renewal letter only works when pricing is private. If you can see what your renewal will cost two years from now, you can decide today whether the product is worth it.
what we give up to hold it
We give up the revenue-engineering moves private pricing enables (price discrimination, enterprise upsell). The trade: prospects can compare us with three minutes of arithmetic instead of three weeks of sales calls.
03
Your Stripe account, your rates.
Stripe Connect Standard. Funds settle directly to your bank. Junocal never holds, routes, or has access to the money.
what it means
Every Junocal studio connects its own Stripe account via OAuth at signup (or creates one through Stripe-hosted onboarding). You are the Stripe customer of record. Charges flow directly from the client's card to your Stripe balance, paid out on your standard schedule.
why
Bundled payment processing lets the platform add a 0.3%–0.9% markup on every transaction — on a $200k annual book, $600–$1,800 a year flowing to the platform instead of to you. Worse is the lock-in: when you cancel, the historical Stripe relationship belongs to the platform. Your dispute history, payout schedule, lender visibility all reset. Stripe Connect Standard breaks the lock-in by design.
what we give up to hold it
We give up the processing-markup revenue stream and the retention lever that relationship-loss costs create. Both are deliberate.
04
Your data, exportable, free, at any time.
One-click CSV export of your full client list, booking history, payments, and intake forms. No fee. No exit charge.
what it means
From the operator dashboard, any operator can export the studio's full data — clients, bookings, payments, memberships, packs, intake forms — as CSV in a single click. Free, no exit fee, no hidden tiers.
why
Export fees are switching friction at the moment a customer has decided to leave. Documented Mindbody cases have shown around £400 for a complete-record extract at cancellation. Removing the fee removes the lock-in.
what we give up to hold it
We give up the late-stage revenue that exit fees produce. The data was always yours.
05
No marketplace commission. The clients you bring are yours.
Junocal has no consumer marketplace. Bookings made through your own page never carry a per-booking fee.
what it means
Junocal doesn't operate a consumer-facing marketplace or directory. Your clients book through your branded page at junocal.com/yourstudio. No attribution window, no commission on bookings, no compounding revenue against your client list.
why
Most marketplace-attributed bookings are clients the studio already acquired through Instagram, Google, or word-of-mouth — who then happened to book through the platform's app because that's where their account is. The 30-90 day attribution window means one initial booking compounds into commission on every subsequent booking. You pay for a 'discovery' the platform didn't actually drive.
what we give up to hold it
We give up the marketplace commission revenue and the new-client-acquisition channel a marketplace provides. Our studios acquire new clients through their own channels instead.
