How much should I charge for a group studio class in 2026?

For a boutique group class, UK drop-ins commonly run £12–£18 in smaller towns and £15–£28 in London, with reformer pilates and pole toward the top and mat yoga toward the lower end. In the US, group boutique classes commonly run $18–$30 in mid-size metros and $25–$40 in major metros. What moves a single studio within its band is class size (a 6-person class prices above a 12-person class with the same instructor), equipment scope, whether the room is heated, and instructor pedigree. Price inside your local band and the reason for any outlier should be one you can name.

How much cheaper should a 10-class pack be than ten drop-ins?

About 10–20% off the per-class price for a 10-class pack; 5–10% for a 5-pack. The point of a pack is commitment, not a deep discount. Discount by 30% or more and you train every client to wait for the pack price, and your drop-in line becomes a number you rarely collect. The expiry window matters more than the discount: a 3–6 month validity (common in the UK) keeps clients moving; 12 months (more common in the US) raises the pick-up rate but the cash you collected up front is the same either way.

How much is an unlimited studio membership?

Unlimited monthly memberships commonly run £85–£140 outside London and £120–£180 in central London, and roughly $120–$180 in mid-size US metros and $150–$250 in major metros, with heated and specialised studios at the top. Plan on the assumption that an unlimited member actually attends 5–8 classes a month on average — that gap is what makes unlimited work for the studio. The cancellation, pause, and refund rules are part of the price: a membership with a self-serve pause and short notice is a different product from one with a strict 30-day lock, even at the same headline number.

Do yoga, barre, dance, and pole classes cost the same as pilates?

Not quite, and the differences are consistent. Reformer pilates and pole tend to sit at the top of the local range because they are equipment- and space-constrained (fewer spots per class). Barre and group reformer cluster in the middle. Mat yoga and mat pilates usually sit 10–20% below reformer in the same market because class sizes are larger. Adult dance varies most: drop-in social or fitness dance often prices like yoga, while specialised or small-group technique classes price like reformer. Position your vertical relative to the local reformer price and adjust for your class size.

How much should a private cost compared to a group class?

A one-to-one private is usually three to four times the group drop-in price. In 2026, 1:1 reformer sessions run about £50–£100 in the UK (£75–£100 in central London), $80–$150 in the US (top of range in NYC, LA, SF), and AUD $90–$160 in Australia. Duets typically charge 60–70% of the 1:1 rate per client and trios 45–55% each, so the studio's per-hour economics improve as the group grows even though each client pays less. A 90-minute initial assessment commonly carries a 1.3–1.5× premium over the standard 1:1.

Should I publish my class prices on my website?

Yes, in almost every case. Clients who can see the price decide faster, and you spend far less time answering 'how much is it' emails. Publishing your prices is also one of the easiest ways to look established. The small number of studios that hide pricing behind 'enquire' tend to be higher-end classical or rehab practices where the conversation is part of the product; for the great majority of one-to-five-instructor studios, publishing the four numbers — drop-in, pack, membership, private — is the right default.

industry analysis

What to charge for studio classes in 2026: a pricing benchmark

By Sharon Onyinye4 July 202612 min read

Short answer

Across boutique studios in 2026, group drop-in classes commonly run £12–£28 in the UK and roughly $18–$40 in the US, with reformer pilates and pole usually at the top of that range and mat yoga toward the lower end. A 10-class pack typically brings the per-class price down 10–20%. Unlimited memberships sit around £85–£180 in the UK and roughly $120–$250 in the US. One-to-one sessions usually run three to four times the group drop-in. Your exact number depends on city, class size, and equipment — the ranges here are the starting point, and the mix of the four prices matters more than any single one.

Most pricing advice for studio owners answers the wrong question. It debates whether a drop-in should be £18 or £22, when the number that actually moves the business is the mix: how heavily you lean on memberships versus packs, how aggressively you discount, what a private costs, and what your intro offer converts at. This post gives you the benchmark ranges — the starting point — across the five most common boutique verticals, plus the method to set your own number and links to the deeper breakdowns.

How to read these numbers

The pilates and reformer ranges below are drawn from what UK, US, and Australian studios publish and what operators consistently report — the same data behind our UK pilates pricing breakdown and our 1:1 reformer pricing guide. The yoga, barre, dance, and pole ranges are positioned relative to the well-documented pilates baseline and are directional — verify them against three or four studios in your actual postcode before you set yours, because local rent and competition move these more than the national average does.

Two rules hold across every vertical and region:

The reason for any outlier should be one you can say out loud — a small class size, a specific lineage, a heated room, an unusually expensive lease, a celebrated instructor.
Price where you'll fill the room. A £24 class at 60% capacity earns less per hour than a £20 class at 90%. Empty spots are zero revenue and they read as low demand to the clients who are there.

Group drop-in by vertical

The single-class price, no commitment. This is the number most people compare, so it anchors everything else.

Vertical	UK (outside London)	UK (London)	US (mid-size metro)	US (major metro)
Reformer pilates	£14–£22	£18–£28	$22–$32	$30–$45
Pole / aerial	£14–£22	£18–£28	$22–$34	$28–$44
Barre	£12–£18	£15–£24	$18–$28	$24–$36
Group reformer (large)	£12–£18	£16–£24	$20–$30	$26–$38
Mat pilates	£10–£16	£14–£22	$16–$26	$22–$34
Yoga (mat)	£10–£16	£14–£22	$16–$26	$20–$32
Adult dance (fitness / social)	£10–£16	£13–£20	$15–$25	$20–$32
Adult dance (technique / small group)	£14–£22	£18–£28	$22–$34	$28–$44

The pattern is consistent: equipment- and space-constrained formats (reformer, pole, small-group technique) sit at the top because there are fewer spots to sell per class; mat formats with larger class sizes sit 10–20% below. A heated room commonly adds a £2–£4 (or $3–$6) premium. Move within your band on class size and equipment scope, not on ambition.

Class packs

A pack trades a modest discount for commitment and up-front cash. The typical shape is the same across verticals:

5-class pack: 5–10% off the per-class rate.
10-class pack: 10–20% off.
20-class pack: 15–25% off.
Validity: 3–6 months is the UK norm; 12 months is more common in the US. Shorter validity keeps clients moving and lifts your effective margin (a 10-pack that expires in three months is often used 7 or 8 times, not 10).

If your drop-in is £20, a 10-class pack around £170–£180 is normal. A £150 pack (25% off) trains everyone to wait for the pack price and turns your drop-in into a notional number. Some studios choose that deliberately; most shouldn't. The cash-flow benefit is the underrated part — you collect for ten sessions today and deliver them over ten to sixteen weeks, which smooths income across slow months.

Memberships

The recurring layer, and usually the one that decides whether the business is healthy.

Membership type	UK (outside London)	UK (London)	US (typical)
Capped (4–8 classes/month)	£55–£110	£75–£140	$90–$170
Unlimited	£85–£140	£120–£180	$120–$250
Term (8 sessions, fixed slot)	£160–£240	£200–£280	— (mostly a UK/AU pattern)

Plan on unlimited members attending 5–8 classes a month on average — that gap is precisely what makes unlimited profitable, because clients value the option even when they don't use it. If someone consistently takes 12+ classes, they're getting a great deal and bringing social proof; just don't price as though every member does. And the pause, cancellation, and refund rules are part of the product: a £130 membership with a self-serve pause and 5-day notice is worth more to a client — and churns less — than a £140 one locked to 30-day notice with no pause. (Deciding between packs and memberships? See class packs vs unlimited memberships and how to price them so they sell.)

Private sessions (1:1, duet, trio)

Privates carry the best per-hour economics because the instructor is paid once and you charge one, two, or three times depending on group size. They also carry the highest no-show risk, which is why nearly every private-heavy studio charges a deposit at booking or a real late-cancel fee.

Region	1:1 (per hour)	Duet (per client)	Trio (per client)
UK — outside London	£50–£70	60–70% of 1:1	45–55% of 1:1
UK — central London	£75–£100	60–70% of 1:1	45–55% of 1:1
US — mid-size metro	$90–$120	60–70% of 1:1	45–55% of 1:1
US — major metro	$110–$150	60–70% of 1:1	45–55% of 1:1
Australia	AUD $90–$160	60–70% of 1:1	45–55% of 1:1

A 1:1 typically runs three to four times your group drop-in. The 90-minute initial assessment (posture screen, goal-setting, first session of work) commonly prices at 1.3–1.5× the standard 1:1 — it takes more of your time and it signals a distinct service. The full worked maths for packs, duets, and the initial is in our 1:1 reformer pricing guide.

The four levers are the strategy

Every studio sets four prices — drop-in, pack, membership, private — and how you weight them is what makes one studio's revenue look healthy at £15,000 a month and another's fragile at the same number. A pack-led studio, a membership-led studio, and a privates-led studio are three different businesses with three different cash patterns. The ranges above are the inputs; the mix is what you build. Shifting ten unlimited members up one tier usually moves your bottom line more than nudging drop-in by £2.

A useful pricing-page order: drop-in and pack first (the cheapest way in for the curious), unlimited and capped membership next (the daily-user offer), privates third (high-commitment, high-revenue), and the intro offer in a banner at the top. Put each cancellation rule next to its price — the policy is part of the product.

The intro offer

Almost every studio runs one. Common shapes: three classes for £25–£35 (or $35–$49), two weeks unlimited for £25–£45 (or $39–$59), or a first class free with the second discounted. The right question is conversion, not headline price. If your intro pulls 40 buyers a month and 30% convert to a pack or membership, it's working; below 15% and it's either pulling the wrong audience or the experience isn't closing them. The hidden cost of an intro that doesn't convert is the spot a paying regular could have taken.

Setting your own number

Three steps turn these ranges into your price:

Find your local band. Check three or four comparable studios within a few miles — same vertical, same rough class size. Their published prices are your band. If they hide pricing, that's a signal you can win by publishing yours.
Place yourself in the band on evidence, not aspiration. Smaller class size, more equipment, a heated room, or a senior instructor justify the top of the band. A shared space or a launch-phase schedule justifies the bottom.
Raise on demand signals, not the calendar. A standing waitlist of three or more, or 90% capacity for six straight weeks, means you're under-priced — raise 10–15% with 30 days' notice and let existing clients buy one last pack at the old rate.

Publish the four numbers

Whatever you land on, put it where clients can read it. Publishing drop-in, pack, membership, and private on a page anyone can open makes clients decide faster, cuts the "how much is it" emails, and makes a one-room studio look established. Software that lets you price each service independently — a different rate, deposit, and cancellation policy for a 1:1 versus a group class versus the 90-minute initial — is what makes a published, multi-product price list actually run without manual work. Junocal handles per-service pricing on every plan from $15/month, with your own Stripe account and no per-member fee, so a growing roster never inflates the bill. See how it works or start a 14-day trial, no card required.

a few questions

FAQ

How much should I charge for a group studio class in 2026?: For a boutique group class, UK drop-ins commonly run £12–£18 in smaller towns and £15–£28 in London, with reformer pilates and pole toward the top and mat yoga toward the lower end. In the US, group boutique classes commonly run $18–$30 in mid-size metros and $25–$40 in major metros. What moves a single studio within its band is class size (a 6-person class prices above a 12-person class with the same instructor), equipment scope, whether the room is heated, and instructor pedigree. Price inside your local band and the reason for any outlier should be one you can name.
How much cheaper should a 10-class pack be than ten drop-ins?: About 10–20% off the per-class price for a 10-class pack; 5–10% for a 5-pack. The point of a pack is commitment, not a deep discount. Discount by 30% or more and you train every client to wait for the pack price, and your drop-in line becomes a number you rarely collect. The expiry window matters more than the discount: a 3–6 month validity (common in the UK) keeps clients moving; 12 months (more common in the US) raises the pick-up rate but the cash you collected up front is the same either way.
How much is an unlimited studio membership?: Unlimited monthly memberships commonly run £85–£140 outside London and £120–£180 in central London, and roughly $120–$180 in mid-size US metros and $150–$250 in major metros, with heated and specialised studios at the top. Plan on the assumption that an unlimited member actually attends 5–8 classes a month on average — that gap is what makes unlimited work for the studio. The cancellation, pause, and refund rules are part of the price: a membership with a self-serve pause and short notice is a different product from one with a strict 30-day lock, even at the same headline number.
Do yoga, barre, dance, and pole classes cost the same as pilates?: Not quite, and the differences are consistent. Reformer pilates and pole tend to sit at the top of the local range because they are equipment- and space-constrained (fewer spots per class). Barre and group reformer cluster in the middle. Mat yoga and mat pilates usually sit 10–20% below reformer in the same market because class sizes are larger. Adult dance varies most: drop-in social or fitness dance often prices like yoga, while specialised or small-group technique classes price like reformer. Position your vertical relative to the local reformer price and adjust for your class size.
How much should a private cost compared to a group class?: A one-to-one private is usually three to four times the group drop-in price. In 2026, 1:1 reformer sessions run about £50–£100 in the UK (£75–£100 in central London), $80–$150 in the US (top of range in NYC, LA, SF), and AUD $90–$160 in Australia. Duets typically charge 60–70% of the 1:1 rate per client and trios 45–55% each, so the studio's per-hour economics improve as the group grows even though each client pays less. A 90-minute initial assessment commonly carries a 1.3–1.5× premium over the standard 1:1.
Should I publish my class prices on my website?: Yes, in almost every case. Clients who can see the price decide faster, and you spend far less time answering 'how much is it' emails. Publishing your prices is also one of the easiest ways to look established. The small number of studios that hide pricing behind 'enquire' tend to be higher-end classical or rehab practices where the conversation is part of the product; for the great majority of one-to-five-instructor studios, publishing the four numbers — drop-in, pack, membership, private — is the right default.

keep reading

Junocal is being built now

Studio software with no annual contract, your own Stripe account, and no marketplace commission. Built for pilates and yoga studios with one to five instructors.

See pricing What Junocal does