Mariana Tek pricing, explained
Xplor Mariana Tek doesn't publish a sticker price. Here's what reformer studios actually pay based on operator reports, how tiering works for single-location versus multi-location, and the all-in cost compared to alternatives. Updated May 2026.
What Mariana Tek costs, at a glance
- Entry tier (single location): around $300/month for a small reformer studio. Quote-based — not publicly advertised.
- Mid tier (single location): around $400-$500/month for larger studios with more instructors and features.
- Multi-location: scales with location count. Two-location chain ≈ $600/month base, climbing from there.
- Payment processing: Stripe Connect Standard direct to your own Stripe account, no platform markup.
- Marketplace commission: none. No consumer marketplace.
- Contracts: 12-24 month annual contracts standard, with auto-renewal.
Mariana Tek is worth the premium if
- 01
You run six or more locations as one franchise brand
Per-location franchise architecture on Mariana Tek is built for enterprise scale: cross-location memberships, central instructor scheduling, franchise-tier HQ reporting, location-specific P&L. For six-or-more-location franchise operations, the per-location pricing aligns with the per-location operational complexity. For two-to-five-location independent studios, Junocal Growth at $199/month covers the multi-location storefront, location-aware memberships, and cross-location reporting at flat per-account pricing — roughly $40/location at five sites versus $179-285/location on Mariana Tek.
- 02
You're a premium-priced reformer studio (£35+/class drop-in)
Mariana Tek's polish and operator-UX maturity are best-in-class for reformer specifically. For studios where the price-per-class is high enough that the platform cost is a small fraction of revenue, the polish is part of what you're paying for.
- 03
You need professional marketing services bundled
Mariana Tek's Professional Services add-on bundles marketing operations (email campaigns, retention sequences, lead nurturing) into the platform relationship. For studios that want marketing-as-a-service rather than building it internally, this is genuine value-add.
- 04
You're committed to staying for 12+ months anyway
If you're already comfortable with annual contracts and don't value month-to-month flexibility, the platform's depth becomes the trade-off question rather than the contract length.
Mariana Tek is overkill if
- 01
You're a single-location reformer studio
The multi-location architecture is the main thing you're paying the premium for. Single-location studios pay roughly $3,000/year more than they need to versus operator-friendly alternatives that ship the same core primitives.
- 02
You want month-to-month flexibility
Annual contracts are standard on Mariana Tek. If contract length matters structurally to your studio, Junocal, OfferingTree, and Arketa all offer month-to-month with one-click cancel.
- 03
Your studio is below $200K/year in revenue
At lower revenue scales, the $4,800/year Mariana Tek subscription is a meaningful share of net margin. Junocal Studio at $1,800/year covers the same operational shape until your studio meaningfully outgrows the single-location feature set.
Questions
Does Mariana Tek publish its pricing?
Mariana Tek (now Xplor Mariana Tek) does not publish a single sticker price the way Junocal, OfferingTree, or Arketa do. Pricing is quote-based — you contact sales, describe your studio, and receive a custom proposal. Operator-reported pricing places the entry-tier monthly cost in the $300/month range per location for a small reformer studio, climbing to $400-$500/month for larger studios with more features.
What's the cheapest Mariana Tek option?
Operator-reported pricing puts the entry tier at around $300/month per location for a small single-location reformer studio. This includes pick-a-spot, branded booking, and the core scheduling primitives Mariana Tek pioneered. Annual contracts are standard at this tier and most others.
How does Mariana Tek price multi-location operations?
Pricing scales with location count. A two-location chain pays roughly twice the single-location price — operator reports place the entry tier for a 2-location operation at around $600/month, climbing from there. Multi-location is genuinely where Mariana Tek's premium price is justified: cross-location memberships, central instructor scheduling, and franchise reporting are mature in a way that single-location operator-friendly platforms can't yet match.
Is the marketplace included on Mariana Tek?
Mariana Tek doesn't operate a consumer-facing marketplace in the same way Mindbody and Momence do. There's no equivalent of the Mindbody app where consumers browse and book directly across studios. Mariana Tek studios run their own customer-acquisition channels — Instagram, Google, local marketing — without paying marketplace commission on attributed bookings.
What's the processing markup on Mariana Tek?
Mariana Tek uses Stripe Connect Standard direct to the studio's own Stripe account — no platform markup on processing. The studio pays Stripe's published rates directly. This is the same architecture Junocal, Walla, and the operator-friendly platforms use, and a meaningful structural advantage versus Mindbody's bundled-processing model.
What does an annual contract on Mariana Tek look like?
Standard contracts run 12-24 months with auto-renewal at the end of the term. The auto-renewal price may be different from the initial-term price. Cancellation window is typically 30-60 days before the term ends. Multi-year deals are sometimes available with a discount, though most operators run on 12-month renewals.
What's the total annual cost of Mariana Tek for a typical studio?
For a single-location reformer pilates studio paying around $400/month (the mid-tier rate operator reports describe): roughly $4,800/year in subscription, plus Stripe's standard processing rates on the studio's own account (no platform markup), plus any optional add-ons (marketing services, etc.). For a comparable studio on Junocal Studio at $99/month all-in: approximately $1,800/year. The annual difference for a single-location studio is around $3,000 in Junocal's favour.
When is Mariana Tek worth the premium price?
For multi-location reformer brands scaling beyond five locations where central-HQ franchise-tier reporting and complex per-location P&L structures are operationally load-bearing. The per-location architecture is built for enterprise franchise scale. For one-to-five-location operations, Junocal Growth at $199/month covers multi-location storefront, location-aware memberships, and cross-location reporting at a flat per-account price — and for single-location studios, the Mariana Tek premium typically doesn't pay back versus operator-friendly alternatives that ship the same core primitives at a fraction of the cost.
Single-location reformer studio?
Junocal is built on the same design patterns Mariana Tek pioneered — pick-a-spot, four-mode policies, term-based courses, broadcast-claim waitlist — at $99/month, with no annual contract.