Independent US yoga studio (1-5 teachers, no video) → Junocal
$39 Starter / $99 Studio. ACH memberships, term-based TT cohorts native, no marketplace commission, month-to-month.
US yoga studios run a specific shape — ACH memberships, on-demand video increasingly expected, teacher training as a major revenue stream, marketplace dynamics that matter in urban markets. This guide ranks the platforms that fit US yoga studios. Updated May 2026.
$39 Starter / $99 Studio. ACH memberships, term-based TT cohorts native, no marketplace commission, month-to-month.
Native on-demand video library with subscription billing. The strongest native video product in the category. Pricing has moved upward post-Clubessential acquisition.
~$620/month all-in (base + branded booking). For premium US yoga boutiques where customer-facing polish is part of the brand at $30+/class.
For studios in dense urban US markets (NYC, LA, SF) where marketplace discovery genuinely drives 15-30% of new clients. The 20% commission can be justified by real acquisition value.
$45/month solo tier. Yoga-first platform built for operations under 50 active clients.
ACH membership billing via Stripe direct
ACH at 0.8% capped at $5 per transaction is meaningfully cheaper than card processing on $200/month memberships. For a 60-member studio, ACH saves around $1,700/year versus card-only. Stripe Connect Standard direct architecture is the right choice.
Yoga Alliance teacher training cohort handling
A 200-hour Yoga Alliance-registered TT runs $2,800-$4,500/student in most US markets. Cohorts run 6-12 months with single payment + deposit, separate intake, and distinct refund rules. Junocal treats TT as a first-class scheduling entity.
On-demand video pairing or native
Hybrid live + video memberships are increasingly expected in US urban markets. Junocal pairs cleanly with Vimeo OTT, Uscreen, or Mighty Networks for the video side. Momence has the strongest native video integration if it's a primary revenue stream.
Specialist intake (pre-natal, trauma-informed, restorative)
Per-service intake means each class type can have its own form covering specialist health screening. Junocal handles per-service intake natively; Mindbody, Momence, and Walla all support it with more configuration.
Multi-state / multi-location scaling capability
Successful US yoga studios often expand across state lines within 3-5 years. Multi-location architecture matters earlier in the US than in most other markets. Junocal Growth at $199/month covers up to five locations with multi-location storefront, location-aware memberships, and cross-location reporting included — roughly $40/location at five sites, versus $179-285/location on Mariana Tek. For chains scaling beyond five locations with central-HQ enterprise reporting, the per-location enterprise platforms are sized for that shape.
For independent US yoga studios with one to five teachers, Junocal at $39 Starter or $99 Studio is the structural fit — capacity-aware booking, term-based teacher training cohorts native, ACH membership billing via Stripe direct, no marketplace commission. For hybrid US yoga studios where on-demand video subscriptions are 20%+ of revenue, Momence's native video product is the natural fit. For premium-positioned US yoga studios (the YogaWorks tier, CorePower-adjacent boutiques), Walla at ~$620/month all-in supports the brand polish. For solo teachers, OfferingTree at $45/month is yoga-first and operator-friendly.
Three differences. First, marketplace dynamics — US yoga has higher Mindbody and ClassPass penetration than UK yoga, so marketplace commission can sometimes be justified by real discovery in urban US markets. Second, ACH at 0.8% capped at $5 is the US membership-billing standard versus UK Bacs at 1% capped at £4. Third, on-demand video is more developed in the US — Hala Khouri's content, Yoga With Adriene's offshoots, etc. have set expectations for hybrid subscription models that US yoga studios increasingly need to match.
Depends on revenue mix and competitive context. In US urban markets where YogaWorks, Alo Moves, and Yoga With Adriene's affiliated programs have shaped client expectations, on-demand video as part of membership is increasingly expected. If video subscriptions are a primary product (20%+ of revenue), Momence's native video product is the natural fit. If video is a complement (recorded versions of classes that members can access at no extra cost), pairing your scheduling platform with Vimeo OTT, Uscreen, or Mighty Networks works cleanly. Junocal pairs cleanly via deep links.
200-hour and 300-hour Yoga Alliance-registered teacher trainings are a major US yoga revenue stream — typical US TT runs $2,800-$4,500/student, sometimes higher in major markets. Cohorts run 6 months to a year with single payment + deposit option, separate intake, and refund rules distinct from drop-in. Junocal, Mariana Tek, and Walla treat TT cohorts as a first-class scheduling entity. Mindbody can be configured but the workflow is less native. For US yoga schools where TT is 25%+ of revenue, the TT handling matters more than day-to-day class scheduling.
More material than for US pilates and meaningfully more than for UK yoga. In dense urban US markets, 15-30% of attributed first bookings can come from Mindbody-app discovery for yoga specifically. The 20% commission on those bookings is sometimes a justifiable customer-acquisition cost. The compounding effect inside the attribution window still applies — returning clients pay commission on subsequent bookings inside the window even when the studio's existing relationship is what keeps them. The honest test: trace your last 50 new clients to where they first heard about your studio.
Specialist classes typically run as separate service types with their own intake forms, capacity, and sometimes their own pricing. Per-service intake handles specialist health screening — pre-natal forms with trimester and OB consent, trauma-informed classes with hands-on adjustment opt-out. Junocal handles per-service intake natively. Mindbody, Momence, and Walla all support it with varying degrees of configuration effort.
For a US single-location yoga studio doing $250,000/year in bookings (typical for an established 3-teacher studio with TT revenue), the all-in software cost: Junocal Studio at $99/month: ~$1,800/year. Momence Plus at $99/month + platform fees: ~$2,000-$3,000/year. Walla base + branded booking: ~$7,500/year. Mindbody Accelerate + marketplace commission + processing markup: ~$12,000-$18,000/year (depending heavily on marketplace exposure).
Pricing breakdowns, migration playbooks, and head-to-head comparisons for the tools above.
14 days free on Junocal, no credit card. ACH memberships configured at signup. Term-based TT cohorts native. Per-service intake for specialist classes. We handle the migration from Mindbody, Momence, Mariana Tek, or Walla in 5 business days.