pricing explained · 2026

Arketa pricing, explained

Arketa's Individual Basic, Growth, and Suite plans plus custom Studio; on-demand video; the flat 3% transaction fee on top of Stripe; and the all-in monthly cost for this yoga-and-wellness specialist. Updated May 2026.

the short answer

What Arketa costs, at a glance

  • Individual Basic: $49/month (annual-billed, ~$59 month-to-month). Solo instructors, small studios. Scheduling, memberships, on-demand video, Arketa-branded booking.
  • Individual Growth: $83/month (annual-billed, ~$100 month-to-month). More automation and capacity, hybrid classes, on-demand video library.
  • Individual Suite: $124/month (annual-billed, ~$149 month-to-month). The fullest Individual feature set.
  • Studio plans: Core, Growth, Suite — custom-quoted for multi-location and larger teams.
  • Payment processing: a flat 3% transaction fee on top of Stripe on the Individual plans (~6% effective).
  • Marketplace commission: none. No consumer marketplace.
  • Contracts: Individual plans published annual-billed; month-to-month available at a higher rate.
  • Ownership: venture-backed independent, not PE-owned. Founded 2020.
the math

The 3% transaction-fee dynamic

Individual Suite at $124/month looks competitive against Junocal Studio at $29/month or Mindbody Accelerate at $259/month. Factor in the flat 3% transaction fee on top of Stripe and, on volume, the fee can exceed the subscription cost itself.

Arketa Individual Suite ($124/month) — what you actually pay

Subscription ~$1,488/year. A flat 3% transaction fee on top of Stripe on $100,000 card volume = ~$3,000/year, before Stripe's own ~2.9% + $0.30. All-in: roughly $4,500/year before Stripe's underlying rate. The on-demand video library and yoga-specific feature set are real value; the 3% fee is the cost that grows with every booking.

Junocal Studio ($29/month) — direct Stripe pass-through

Subscription $348/year. Stripe Connect Standard direct, no per-booking fee — you pay Stripe's published rate (2.9% + $0.30 for US cards) and nothing on top. All-in: ~$350/year above your direct Stripe processing. On $100,000 card volume, that's about $3,000/year less than Arketa Individual Suite, mostly from the 3% transaction-fee gap.

When Arketa's pricing wins

For yoga and wellness studios where on-demand video is 20%+ of revenue, Arketa's purpose-built video product is the value driver and outweighs the 3% transaction fee. For pilates studios where letting clients pick their own reformer is central to the operation and video is supplementary, Junocal's direct Stripe and included branded booking fit better.

the things buyers ask

Questions

How much does Arketa cost?

Arketa publishes Individual plans — Basic at $49/month, Growth at $83/month, and Suite at $124/month (annual-billed; roughly $59/$100/$149 on month-to-month). Each adds memberships, an on-demand video library, hybrid in-person + online classes, and the standard operator workflow as you move up. Larger operations move to a custom-quoted Studio plan (Core, Growth, Suite). A flat 3% transaction fee applies on top of Stripe on the Individual plans.

What's the difference between the Arketa tiers?

Individual Basic ($49/month) covers solo instructors or small studios — scheduling, memberships, on-demand video, and Arketa-branded booking. Individual Growth ($83/month) adds more automation and capacity. Individual Suite ($124/month) is the top Individual plan with the fullest feature set. Beyond that, the Studio plans (Core, Growth, Suite) are custom-quoted for multi-location and larger teams. On-demand video is included on every tier. A flat 3% fee on top of Stripe applies to the Individual plans.

Is Arketa owned by private equity?

Arketa is venture-backed, not PE-backed. Founded in 2020, it has raised multiple VC rounds focused on the boutique yoga and wellness vertical. This contrasts with the PE roll-up pattern affecting Mindbody (Vista), Mariana Tek (Advent / Xplor) and Momence (Clubessential), and WellnessLiving (McCarthy Capital). Arketa's incentives orient around customer growth and product expansion rather than the multi-year ARR maximisation PE acquisition multiples require. The trade-off: Arketa is newer than its competitors, with feature breadth still building.

Does Arketa charge marketplace commission?

No. Arketa doesn't operate a consumer-facing marketplace — no equivalent of the Mindbody app where consumers browse and book across studios. Arketa studios run their own customer-acquisition channels — Instagram, Google, local marketing — and pay no marketplace commission. Same category as Walla, OfferingTree, and Junocal: no marketplace, no commission.

What's the payment processing rate on Arketa?

On the Individual plans, Arketa charges a flat 3% transaction fee on top of Stripe's own processing rate — so the effective rate runs around 6% once Stripe's ~2.9% + $0.30 is included. On $100,000 of annual card volume, the 3% Arketa fee alone is about $3,000/year, before Stripe's underlying rate. This is a flat 3% across the Individual plans, not a per-transaction flat fee and not a rate that scales by tier.

Does Arketa have annual contracts?

Arketa's Individual plans are published as annual-billed, with month-to-month available at a higher rate (roughly $59/$100/$149 vs. the $49/$83/$124 annual prices). Studio plans are custom-quoted. Junocal is month-to-month on every plan with no annual lock-in — neither carries the PE acquisition-multiple economics that push the incumbents toward long contracts.

What's the total annual cost of Arketa for a typical studio?

For a US boutique yoga studio doing $100,000/year in bookings on Individual Suite ($124/month annual-billed): about $1,488/year subscription + the flat 3% transaction fee (~$3,000/year on $100,000 of volume) on top of Stripe's own processing. All-in: roughly $4,500/year before Stripe's underlying rate. Compared to Junocal Studio at $29/month with direct Stripe pass-through and no per-booking fee, the 3% transaction fee is the dominant cost — it grows directly with volume, while Junocal's price stays flat.

When is Arketa worth the premium price?

For yoga, meditation, and wellness studios where on-demand video is 20%+ of revenue. Arketa's video product is purpose-built for wellness — better than Mindbody Virtual for this use case, comparable to Momence. For studios where hybrid in-person and online is the operational shape. For studios that value venture-backed independence (no PE pressure) and don't need Walla's operator-UX polish. Arketa fits the yoga-and-wellness vertical; for reformer pilates studios where letting clients pick their own reformer is central to the operation, Junocal or Mariana Tek fits better.

On-demand video less than 20% of revenue? Skip the 3%.

For boutique pilates, reformer, barre, and movement studios where filling in-person spots is the core operation and on-demand video is supplementary, Junocal ships pick-a-spot, hybrid classes, term-based courses, and a first-to-claim waitlist (it alerts everyone at once, and the first to tap gets the spot) at $15-$69/month with direct Stripe Connect Standard pass-through.