Arketa's Starter, Pro, and Elite tiers; on-demand video; the per-transaction processing markup; and the all-in monthly cost for this yoga-and-wellness specialist. Updated May 2026.
Pro at $129-$169/month looks competitive against Junocal Studio at $99/month or Mindbody Accelerate at $259/month. Factor in the bundled-processing markup and on volume it can exceed the subscription cost itself.
Subscription $1,800/year. Processing markup of 1.0-1.5% above direct Stripe on $200,000 card volume = $2,000-$3,000/year. All-in: $4,000-$5,000/year. The on-demand video library and yoga-specific feature set are real value; the processing markup is the hidden cost.
Subscription $1,788/year. Stripe Connect Standard direct, no processing markup — you pay Stripe's published rate (2.9% + $0.30 for US cards). All-in: ~$1,800/year above your direct Stripe processing. On $200,000 card volume, that's $2,000-$3,000/year less than Arketa Pro, mostly from the processing markup gap.
For yoga and wellness studios where on-demand video is 20%+ of revenue, Arketa's purpose-built video product is the value driver and outweighs the processing markup. For pilates studios where pick-a-spot is the operating primitive and video is supplementary, Junocal's direct Stripe and included branded booking fit better.
Arketa publishes three tiers. Starter is around $50/month with limited features. Pro is the most-commonly-purchased tier at $129-$169/month, covering memberships, on-demand video library, hybrid in-person + online classes, and the standard operator workflow. Elite starts around $299/month and adds the branded mobile app and advanced integrations. Pricing varies with feature inclusion and is sometimes negotiated.
Starter ($50/month) covers solo instructors or small studios — basic scheduling, memberships, single-location, limited on-demand video storage, Arketa-branded booking. Pro ($129-$169/month) adds the full on-demand video library, hybrid attendance, custom branded booking page on your domain, advanced automation, and SMS marketing. Elite ($299+/month) adds the native branded mobile app, multi-location support, advanced reporting, and a dedicated success manager. Most boutique yoga studios run on Pro.
Arketa is venture-backed, not PE-backed. Founded in 2020, it has raised multiple VC rounds focused on the boutique yoga and wellness vertical. This contrasts with the PE roll-up pattern affecting Mindbody (Vista), Mariana Tek and Momence (Xplor), and WellnessLiving (JMI Equity). Arketa's incentives orient around customer growth and product expansion rather than the multi-year ARR maximisation PE acquisition multiples require. The trade-off: Arketa is newer than its competitors, with feature breadth still building.
No. Arketa doesn't operate a consumer-facing marketplace — no equivalent of the Mindbody app where consumers browse and book across studios. Arketa studios run their own customer-acquisition channels — Instagram, Google, local marketing — and pay no marketplace commission. Same category as Walla, OfferingTree, and Junocal: no marketplace, no commission.
Arketa uses bundled processing with a per-transaction fee layered on top — typically a small platform fee (around 1-2%) plus the underlying card-processing rate. The effective rate runs about 1-1.5% above direct Stripe Connect Standard. On $200,000 of annual card volume, the Arketa processing markup over direct Stripe is typically $2,000-$3,000/year. Stripe Connect Standard direct is available on higher tiers but not the default.
Month-to-month is the default on Starter and Pro. Annual commitment is available with a 10-15% discount and is standard on Elite. Arketa and Junocal both offer month-to-month — neither carries the PE acquisition-multiple economics that push the incumbents toward annual lock-in.
For a US boutique yoga studio doing $200,000/year in bookings on Pro: $1,800/year subscription ($150/month × 12) + $2,000-$3,000/year processing markup over direct Stripe + optional SMS marketing at a few hundred dollars. All-in: $4,000-$5,000/year. Compared to Junocal Studio at $99/month with direct Stripe pass-through, Arketa Pro is 2-2.5× the annual cost — driven by the processing markup rather than the subscription. The gap narrows at lower card volume and widens at higher volume.
For yoga, meditation, and wellness studios where on-demand video is 20%+ of revenue. Arketa's video product is purpose-built for wellness — better than Mindbody Virtual for this use case, comparable to Momence. For studios where hybrid in-person + online is the operational shape. For studios that value venture-backed independence (no PE pressure) and don't need Walla's operator-UX polish. Arketa fits the yoga-and-wellness vertical; for reformer pilates studios where pick-a-spot is the operating primitive, Junocal or Mariana Tek fits better.
For boutique pilates, reformer, barre, and movement studios where in-person capacity-aware booking is the core operation and on-demand video is supplementary, Junocal ships pick-a-spot, hybrid classes, term-based courses, and broadcast-claim waitlist at $39-$199/month with direct Stripe Connect Standard pass-through.