Walla's three published tiers, its itemised add-ons, and the all-in monthly cost for the polished premium boutique-studio option. Updated May 2026.
Walla's Core tier at $320 looks competitive against Mindbody Accelerate at $259. The realistic comparison requires factoring the itemised add-ons — the native Branded Studio App and Custom Pro Website — which premium-positioned studios often want.
Scheduling, memberships, payments, the operator dashboard, and Book-a-Spot are in the Core tier. The customer-facing booking page runs under your studio's brand. The native app and a custom website are sold separately as add-ons.
Add the Branded Studio App ($149) and the Custom Pro Website ($160) and you're at about $629/month — roughly $7,500/year before payment processing, or closer to $6,200/year on Walla's ~18%-off annual billing.
Junocal Studio at $29/month includes six storefront themes, your logo, colours, photos, and your own URL on junocal.com. All-in annual cost: approximately $350. The structural difference versus Walla is that branded booking isn't a separate add-on — it's part of the entry-tier product, at a cost differential of around $7,150/year.
Walla publishes three tiers on its website: Starter at $220/month, Core at $320/month, and Pro at $599/month (roughly 18% off on annual billing). Each covers scheduling, memberships, payments, and the operator dashboard, with feature depth rising by tier. Add-ons are itemised separately: a Branded Studio App at $149/month, a Custom Pro Website at $160/month, and Two-Way Text Messaging at $100/month. A studio on Core that adds the branded app plus the custom website lands around $629/month before payment processing.
Walla's plans run the customer-facing booking page under your studio's brand; the native Branded Studio App is sold as a published add-on at $149/month, and a Custom Pro Website is another $160/month. So the realistic uplift for a studio that wants both is about $309/month of add-ons on top of the base tier — not a single $300 'branded-booking' line. Junocal includes a fully branded storefront on every plan with no separate add-on.
No. Walla is venture-backed rather than PE-backed. The cap table includes Industry Ventures (lead on a $13M round in July 2022), TenOneTen Ventures, Keshif Ventures, Social Leverage, and Crescent Ridge Partners. A subsequent $5M strategic round was led by Social Leverage and Ankona Capital. The structural difference from Mindbody (Vista), Momence (Clubessential, now merging with Xplor), and Mariana Tek (Advent/Xplor) is real — Walla's incentives are oriented around product growth rather than the multi-year ARR maximisation PE acquisition multiples require.
No. Walla doesn't operate a consumer-facing marketplace. There's no equivalent of the Mindbody app where consumers browse and book across studios. Walla studios run their own customer-acquisition channels — Instagram, Google, local marketing — and pay no marketplace commission on the bookings their existing clients make.
Walla passes through standard Stripe rates with no markup — the studio pays the published processing rates directly. This is the operator-friendly pattern, a structural advantage versus Mindbody's bundled processing or Momence's per-booking platform fees on top of processing.
No. Walla publishes both monthly and annual billing — annual runs roughly 18% cheaper than month-to-month. There is no annual lock-in requirement to use the platform; annual is an option that trades flexibility for a discount, not a default term. Junocal is month-to-month with one-click cancel and publishes a single flat price either way.
For a US boutique studio on the Core tier ($320/month) that adds the Branded Studio App ($149) and Custom Pro Website ($160) — about $629/month — that's roughly $7,500/year in subscription before payment processing, or closer to $6,200/year on Walla's ~18%-off annual billing. Compared to Junocal Studio at $29/month all-in ($350/year), Walla is many multiples of the annual software cost. The premium covers the polish and the established operator community.
For premium-positioned boutique studios where brand experience is a primary part of the value proposition and the price reads as part of the positioning. Studios charging $35+/class with members willing to pay for the polished customer experience. Walla's customer-facing UX is best-in-class — the booking flow, the email templates, the membership management interface — and this matters operationally for studios where every detail of the experience is part of the brand.
Junocal ships the same core scheduling features Walla pioneered — pick-a-spot, flexible cancellation policies, a first-to-claim waitlist that alerts everyone at once so the first to tap gets the spot, and term-based courses — with branded booking included from the £15 / $15 Starter tier.