24-hour class reminders, welcome emails, win-back at three weeks dormant, renewal nudges seven days before period end, and failed-payment recovery with a Stripe one-tap card update link. All five fire automatically on the right product event, with no per-message cost.
Mindbody Marketing charges $80-200 a month to enable similar sequences. Junocal includes all five at $15.
Fires 24 hours before class start, with in-person and online handled separately. In-room attendees get the room name, instructor, and pick-a-spot assignment. Online attendees get the meeting link, passcode, and a one-tap Join button.
Fires if the new client signs up and hasn't booked yet. Skips if they've already booked. Configurable copy. Most studios use it to introduce the room, the schedule, and the intro offer.
Fires when a client with at least one prior booking hasn't booked in 21 days. Sent at most once every 90 days per client. The 21-day cutoff catches a lapsing regular while they're still easy to win back.
For active memberships, fires seven days before the current period ends, and only once per period. Lets the client know the renewal is coming and gives them a clean opportunity to pause or cancel.
When a membership payment fails, Junocal emails the client a secure one-tap link to update their card on Stripe. After 3+ failures, also alerts the studio owner. Goes back to active automatically on success.
The four marketing sequences (welcome, win-back, renewal, failed-payment recovery) are the ones most operators end up writing manually, sporadically, or not at all. The 24-hour reminder is operational and every competitor ships it. What changes when these are automated:
The dormant client who hasn't booked in three weeks gets the win-back at the right moment — not a month later when they've already found another studio.
The membership renewal nudge gives clients a clean window to pause or update payment, instead of surprising them on the renewal date.
Failed-payment recovery wins back members who would otherwise churn from a card simply declining — they tap the link, update the card, and stay.
The welcome email lands on the right people: new signups who haven't acted yet. Existing bookers don't get it. Skips the noise.
No copy-paste from Mindbody Marketing, no Mailchimp segment maintenance for these flows, no $80-200/month add-on for the sequences themselves.
Each email is queued ahead of time with the client it's going to, the template, and the exact moment to send. They go out on schedule even at busy times, and no client ever gets the same one twice.
If a send fails, Junocal tries again on a spaced-out schedule — 2 min, 10 min, 1 hr, 6 hr, 24 hr. The email lands eventually, not never. If it still can't get through after five tries, an alert fires so nothing slips silently.
We watch deliverability across the platform so your messages reach the inbox. Open and click tracking is available per template if you want it, off by default for privacy.
Five sequences. (1) 24-hour class reminder — fires once per booking 24 hours before class start. In-room attendees get the room and instructor; online attendees get the meeting link. (2) Welcome — fires 24 hours after a new client signs up if they haven't booked yet. Skips if they've already booked. (3) Win-back — fires when a client hasn't booked in 21+ days but has at least one prior booking in the last 90 days, sent at most once every 90 days per client. (4) Renewal nudge — fires seven days before a membership period ends, and only once per period. (5) Failed-payment recovery — fires when a membership payment fails, sends a secure one-tap link to update the card; after 3+ failures, also alerts the studio owner.
Zero per-message cost. Email is part of the platform — no Mailgun, no per-send tier, no upgrade required to unlock the workflows. Mindbody charges $80-200/month for Mindbody Marketing as an add-on to get equivalent sequences. Junocal includes all five sequences in Starter at $15 and Studio at $29.
Yes — within the brand. Each template has a configurable subject line, intro paragraph, and CTA copy that you set once in settings. The structural shape (the right details for in-person vs. online, the card-update link, and so on) is fixed because those parts are tied to how the product works, but the voice is yours. Branded sender comes from your studio name; replies route to your contact email.
No, they're complementary. The five sequences here are operational emails — they fire on specific product events (booking confirmed, payment failed, membership about to renew). Mailchimp and Klaviyo are still the right tool for broader marketing campaigns: monthly newsletters, member-only specials, lead-nurture flows. Junocal's automation handles the operational stuff that the studio shouldn't have to think about; Mailchimp/Klaviyo handle the marketing the studio actively designs. Both work together — client data syncs into Mailchimp and Klaviyo if you've connected them (Studio tier).
Not in the standard plan. SMS is an optional package — £15/$20 per month for 500 messages, £45/$58 for 2,000. The email sequences cover the four highest-impact moments today.
When a membership payment fails, Stripe tells Junocal and the membership is marked past due. The client gets an email right away with a secure link — they tap it, update their card on Stripe's secure checkout page, and the next payment goes through. Stripe retries the payment three times over the following week on its default smart-retry schedule. If all retries fail, the studio owner gets an alert email so they can reach out personally. Once the payment succeeds, the membership goes back to active automatically.
Yes. A scheduled-emails view shows every email lined up to send — with its send time, the client it's going to, and which template. You can cancel individual emails (rare, but useful when, say, you've already reached out to a dormant client and the win-back email is about to fire). Most studios leave it alone after the initial setup.
Marketing emails (welcome, win-back, renewal nudge) respect unsubscribe and stop firing. Transactional emails (24-hour reminder for a booked class, failed-payment-recovery) keep firing because the client needs them — these are operational, not promotional. The unsubscribe footer on marketing emails is GDPR-compliant. Operational emails skip the unsubscribe footer.