Is Momence really worse for small studios than it used to be?

Not in product capability, no. Momence is roughly the same product it was in 2023. What has changed is the ownership: Clubessential Holdings acquired Momence in January 2025, placing the platform inside a portfolio that also includes ClubReady, Exerp, and myFitApp. Clubessential is backed by Battery Ventures and Silver Lake, and announced a merger with Xplor Technologies (majority-backed by Advent International) in September 2025. The structural pressures that follow that kind of ownership concentration — longer contracts, expansion of premium tiers, tighter marketplace monetisation, integration of payment processing into the core platform — are the operator complaints that have grown louder over the last twelve months. The product is still good. The economics of staying on the product have changed.

How much does Momence actually cost end-to-end?

Momence publishes three tiers: a free Basic plan that charges a five-percent platform fee per booking on the studio side plus a four-percent fee on the client, a Pro plan at around sixty US dollars a month with a two-and-a-half-percent per-booking platform fee, and a Custom plan at around one hundred and ninety-nine US dollars a month with no platform fee. There is no Plus or Premium tier. Separate from the platform fee, standard card processing is 3.9% + $0.30 per transaction in the US (2.5% + 20p in the UK) — that's the gross processing rate, not a markup over Stripe. So the real cost model is the per-tier platform fee plus processing. For a UK studio doing the equivalent of one hundred and fifty thousand pounds a year in bookings, the all-in cost typically lands in the three-to-seven-thousand-pound range depending on which tier you're on and your booking volume.

What does the migration from Momence to Junocal actually look like?

Most studios migrate in five business days. Week one: export your client list, your class catalogue, your active memberships, and your transaction history from Momence. Send the export to Junocal and we run a staging import. Week two: we walk through the staging environment together, you sign off on the data mapping, we configure your intake forms and the term-based course schema if you run terms. Week three (if you want a buffer week): we coordinate the cutover for a Sunday evening, do a final sync immediately before going live, and your Monday-morning class runs on Junocal. The fourteen-day free trial covers all of this, and the migration is free in the first thirty days.

Will my Momence contract be a problem?

It depends on which Momence tier you signed and when. Momence's standard contracts before the Clubessential acquisition were month-to-month at the entry tiers and annual at the premium tiers. Post-acquisition, the published terms have moved toward twelve-month minimums on the tiers that include the branded app and the deeper marketplace integration. If you're inside an annual term, you can either run both tools in parallel (start the Junocal trial, migrate your bookings during the trial, run live on Junocal while keeping Momence open for residual bookings until the contract expires) or contact Momence about an early-cancellation buyout. We've seen both work.

What about the on-demand video library I built on Momence?

Momence's on-demand video library is a real differentiator, particularly for hybrid studios that monetise recorded content as a subscription product. Junocal v1 does not have a native on-demand video subscription product; we recommend pairing Junocal with Uscreen, Vimeo OTT, or a Mighty Networks-style community-and-video stack if the recorded library is a meaningful part of your revenue. For studios where video is a complementary product rather than a primary one (most one-to-five-instructor brick-and-mortar studios), this trade-off is usually acceptable. For studios where video subscriptions are twenty percent of revenue or more, Momence may still be the better fit.

What does 'no marketplace' actually mean for new-client acquisition?

It means your booking page is the only place clients book with you, and you don't pay commission on bookings you would have got anyway. The trade-off is that you don't get the marketplace's discovery channel — clients who find studios by browsing the Momence app won't find you that way. In practice, for UK studios, the Momence and Mindbody marketplaces drive less new-client traffic than they do in the US: most discovery happens through Instagram, Google, word-of-mouth, and direct studio search. The data point most studios act on once they look at it: marketplace-attributed first bookings are a smaller share of total new bookings than studios assume, and most marketplace-attributed clients would have found the studio another way. Junocal optimises for the booking page being good enough that direct discovery converts, instead of paying for marketplace discovery that often isn't load-bearing.

How do I know Junocal's commitments will hold?

The structural commitments on the Junocal homepage — no annual contract, no marketplace commission, your Stripe account, free CSV export, no exit fee — are operationally easy for an independently-owned tool to keep and operationally hard for a PE-owned tool to match without restructuring the revenue model. The fourteen-day trial means you can validate the migration end-to-end before committing anything, and the migration is free in the first thirty days. The product is built by someone who has run scheduling software before — one billion naira of bookings through Coachli, my prior product. And founders building tools for studios respond to email faster than tickets routed through a multi-layer support tree.

comparison

Junocal vs Momence for studio owners

By Sharon Onyinye8 January 202619 min read

Short answer

Momence is a capable all-in-one studio platform with a strong on-demand video product. Since being acquired by Clubessential Holdings in January 2025 — and with Clubessential and Xplor announcing a merger in September 2025 — its pricing trajectory, contract terms, and per-booking platform fees have moved in the direction PE-backed platforms move, and operator complaints have followed the same shape. For one-to-five-instructor pilates and yoga studios that don't lean heavily on on-demand video subscriptions, Junocal is the operator-friendly alternative: month-to-month, no marketplace, your Stripe account, free data export, and reformer pick-a-spot from £15 a month.

If you've run your studio on Momence for the last two or three years, the conversation in your operator group chat has probably shifted in the last twelve months. The Clubessential acquisition closed in January 2025, Xplor and Clubessential announced a merger in September 2025, the support response times changed, the renewal letter arrived with a new pricing tier, and somebody mentioned a tool called Junocal that says it doesn't have a marketplace. This post is the honest comparison between Momence and Junocal for a UK or US studio with one to five instructors, written by the person building Junocal.

The short version is in the Short answer callout at the top of this page. The long version, with the numbers and the structural reasons, is below. If you'd rather have the side-by-side table, the Junocal vs Momence comparison page is the formatted version with the fourteen-row feature table and the pricing-breakdown scenarios. This post is the conversational version, written for the studio owner who is making the actual decision.

Why this conversation became common in the last year

Two things shifted the Momence conversation in 2025, and both were structural rather than feature-driven.

The first is the Clubessential acquisition. Momence was acquired by Clubessential Holdings on January 29, 2025, joining a portfolio that includes ClubReady, Exerp, and myFitApp. Clubessential is backed by Battery Ventures and Silver Lake. In September 2025, Clubessential and Xplor Technologies — itself majority-backed by Advent International, with Mariana Tek already in its portfolio — announced a merger expected to close by year end, with Clubessential's CEO leading the combined entity. The combined business will serve over 130,000 customers across more than $47 billion in annual payments volume. The operational pattern after that kind of ownership concentration is well-documented across the SaaS category: longer contracts on the tiers that produce the most revenue, expansion of premium tiers, tighter marketplace monetisation, integration of payment processing into the core platform, and a slower release cadence on operator-experience features. Each of those moves makes economic sense for the acquirer's return profile, and each of them produces the specific complaints that have grown louder in the Momence operator community since the start of 2025. The product is not worse. The economics of being a Momence customer have shifted.

The second is the Stripe Connect Standard pattern becoming widely understood by studio owners. Five years ago, "your own Stripe account" was a technical detail that didn't show up in studio-owner decision-making. Today it's a wedge: operators who have been through a payment-processor freeze, or who have watched a vendor change processing terms mid-contract, understand exactly what "we never touch your money" means and why it matters. Momence's payment processing routes through Momence-branded processing rather than direct Stripe Connect Standard at the operator's account; the new tools that do route directly can credibly commit to "your Stripe account, your rates" in a way Momence operationally cannot without restructuring.

Put those two together and the result is a structural argument for re-evaluating Momence that didn't exist in 2023. Not "Momence has gotten worse" — Momence is mostly the same product. The argument is "the trade-offs of staying on Momence have gotten clearer, and there are now alternatives that don't have those trade-offs."

What you actually pay Momence end-to-end

This is the calculation most studios do once they decide to look seriously at switching. Momence publishes its starting price; the all-in cost is higher.

Momence publishes three tiers, structured around the platform-fee trade-off. The free Basic plan charges a five-percent platform fee per booking on the studio side and a four-percent client-side fee. The Pro plan is around sixty US dollars a month with a two-and-a-half-percent per-booking platform fee. The Custom plan is around one hundred and ninety-nine US dollars a month with no platform fee per booking. There is no Plus or Premium tier. UK pricing tracks the US pricing the way most US-headquartered fitness software does.

The per-booking platform fee is the line item that compounds. On the Basic tier it's five percent of every booking on the studio side; on Pro it's two and a half percent; on Custom it falls to zero in exchange for the higher subscription. For a studio doing the equivalent of one hundred and fifty thousand pounds a year in bookings, the platform fee alone is a meaningful annual line item — five percent on Basic is several thousand pounds, two and a half percent on Pro is in the low thousands.

Separate from the platform fee, standard card processing is the gross rate Momence charges to run the card: 3.9% + $0.30 per transaction in the US, 2.5% + 20p in the UK. That's the processing rate itself, not a markup layered on top of Stripe — the right way to compare is per-tier platform fee plus processing, against a platform like Junocal that charges no platform fee and passes Stripe's published rates straight through. For reference, Stripe's published UK rates are 1.5% + 20p for standard UK cards, 2.5% + 20p for cards issued in the European Economic Area, and 3.25% + 20p for non-EEA international cards; Bacs Direct Debit on Stripe is one percent capped at four pounds per transaction.

Worked through end-to-end: a UK pilates studio with three instructors doing one hundred and fifty thousand pounds a year in bookings, on Momence's Pro tier, typically pays subscription of around five hundred pounds a year plus the two-and-a-half-percent per-booking platform fee on top of processing — total in the three-to-seven-thousand-pound range a year depending on volume and tier. The same studio on Junocal Studio at twenty-nine pounds a month, plus Stripe's published rates direct and no platform fee, pays approximately three hundred and fifty pounds a year, full stop. The annual difference is meaningful and usually pays back the migration within the first quarter.

What Junocal does that Momence structurally cannot

Five commitments on the Junocal homepage — no annual contract, public pricing, your Stripe account, your data on demand with no fee, no marketplace — are not just product preferences. They are operationally easy for an independently-owned tool to keep and operationally hard for a PE-backed tool to match without restructuring its revenue model. The structural argument is asymmetric: Momence could theoretically drop the per-booking platform fee on its lower tiers tomorrow, but doing so would eliminate the second revenue stream that makes the Clubessential / Xplor combined-entity multiple defensible. Junocal could theoretically add a per-booking fee, but doing so would alienate the customers who switched specifically because there isn't one. Neither side is likely to move toward the other's position.

Three of those commitments matter more for small studios than the other two.

Month-to-month with one-click cancel. UK and US studios both have seasonal patterns. UK studios close for school holidays and summer; US studios close for holidays and the late-December slow period. On an annual contract, you pay for those weeks regardless. On Junocal, you can pause your subscription for up to three months per year, with your data and configuration sitting untouched while you don't pay. For a studio that closes regularly, the annual difference is usually a few hundred pounds.

Your own Stripe account. UK Direct Debit through Bacs is the dominant payment method for memberships in the UK, and the difference between paying Stripe's published rates direct (one percent per transaction with a minimum of twenty pence and a cap of four pounds for Bacs Direct Debit) versus through a bundled platform processor is real money on high-volume Direct Debit transactions. For a studio with sixty active members paying one hundred pounds a month, the Direct Debit cost difference between direct-Stripe and bundled-platform processing is often a few tens of pounds a month — adding up to several hundred pounds a year.

No per-booking platform fee on your own clients. The Momence per-booking platform fee compounds in a way that's easy to miss. On the Basic and Pro tiers, every booking carries the platform fee — five percent on Basic, two and a half percent on Pro — including repeat bookings from regulars who already know your studio and would have booked anyway. For a returning client who books fifty times a year, that's a per-booking fee the platform collects fifty times. The only way to switch it off is to move up to the Custom tier at around one hundred and ninety-nine dollars a month. Junocal doesn't charge a per-booking platform fee on any tier, and it has no marketplace at all. Your clients book direct, you pay subscription, full stop.

Where Junocal's deliberate scope sits

Three boundaries of Junocal's scope are worth naming up front so the comparison is grounded.

The first is on-demand video. Junocal's scope is the booking, payments, intake, and storefront side of running a studio — the operational core of in-person and hybrid classes. For studios where on-demand video subscriptions are a meaningful share of revenue (say, twenty percent or more), Junocal pairs cleanly with a best-in-class video host (Uscreen, Vimeo OTT, or Mighty Networks) so the video side runs on a tool sized for that work while the booking-and-business side runs on Junocal. For most one-to-five-instructor pilates and yoga studios where video is a complement to in-person classes rather than the primary product, this pairing is straightforward and the dedicated-video-host quality is genuinely best-in-class.

The second is the native mobile app surface. Junocal ships a fast booking page that installs to the phone home screen, works offline, and updates instantly without app-store review cycles — functionally indistinguishable from a native app for the typical studio booking flow. For studios where a literal iOS or Android store presence is a hard brand requirement, this is a deliberate trade-off Junocal makes to keep the entry tier at $15 rather than pricing for app-store infrastructure most studios do not actually need to drive bookings.

The third is the consultant ecosystem. Junocal handles migrations directly through the founder, which means studios get hands-on, founder-led setup rather than a third-party consultant. The trade-off is a different value proposition — faster, more involved, more responsive to your specific shape, with the operational depth that comes from the person who built the product walking you through your configuration.

What changes the day you cut over

Most of the operational changes are smaller than studios expect. Three classes of change are worth knowing about in advance.

The first is the booking page. Your Momence-branded booking page is replaced by a Junocal-branded booking page at junocal.com/yourstudio. Six themes ship with Junocal, and the page is customisable with your logo, colours, and photos. The URL changes from your Momence address to the Junocal address; studios that want to preserve existing bookmarks typically set up a redirect from their previous domain. Clients receive a single cutover email with the new URL, the new login (magic link), and a brief explanation of what's different. Most studios report minimal client confusion at cutover.

The second is the payment flow. Stripe Connect Standard means the studio's Stripe relationship transitions from Momence-mediated to direct. You connect your existing Stripe account to Junocal via OAuth during onboarding; you remain the full Stripe customer at the account level. Past Stripe history, dispute records, payout schedules — all of that stays with you. For studios that didn't have a direct Stripe relationship before (running through Momence-branded processing), you create or activate a Stripe account during onboarding, which adds a small setup step. The Stripe activation flow is a few minutes for most UK and US businesses.

The third is the day-of operations workflow. The instructor briefing view on the Junocal day-of staff view is closer to Walla's pattern than Momence's: day-of roster on a phone, each client's intake alerts in priority order, recent sessions, apparatus history. This is a different shape from Momence's operator desktop view, and instructors usually take a day or two to adjust. The trade-off is in Junocal's favour for most studios — the day-of staff view is one of the patterns operators consistently rate highest after migration.

How to decide

Three questions usually settle the Momence-versus-Junocal decision for a studio.

First, is your studio a one-to-five-instructor brick-and-mortar operation where in-person and hybrid classes are the primary product? If yes, Junocal is structurally a better fit. For studios where on-demand video subscriptions are the primary product (rather than a complement to in-person classes), Junocal still handles the booking, intake, and payments side cleanly while pairing with a dedicated video host for the library subscription side.

Second, is the Momence marketplace driving meaningful new-client discovery for your studio, or is it taking commission on clients who would have found you anyway? The honest way to answer this is to look at your last twelve months of new clients and ask: how many genuinely found you through the Momence app, versus found you through Instagram or Google or word-of-mouth and then happened to book through the app because it was the path of least resistance? For most studios, the answer is that marketplace-attributed discovery is a smaller share of real new-client acquisition than the commission is collecting on.

Third, do you run term-based courses (eight-week blocks with fixed slots and a single payment) as a meaningful part of your revenue, and does Momence's recurring-class workaround give you grief at swap time, refund time, or waitlist time? Junocal treats terms as a built-in scheduling type with native swap rules, partial-refund support, and the refund-with-medical-doc workflow built in.

For a studio that answers "one to five instructors, in-person and hybrid as primary, marketplace mostly incidental, terms are real," Junocal is structurally a better fit and operationally cheaper by a large margin. The 14-day free trial means the financial decision is reversible — run Junocal in parallel for two weeks and the answer becomes clear from your own operations.

The decision is reversible

The fourteen-day Junocal trial is fourteen days, no credit card, no commitment. You can run the trial in parallel with your existing Momence subscription, migrate your data in the first week, run a Monday-morning class on Junocal in the second week, and if it doesn't fit you go back to Momence and lose nothing but the time. The migration is free in the first thirty days.

The structural argument for re-evaluating Momence is real, particularly post-acquisition. The operational case for switching, if your studio shape fits the Junocal wedge, is real. The decision to commit is reversible until the day you cancel Momence, which most studios do at the end of the Momence billing period after running on Junocal for a few weeks.

Related reading on the structural patterns: the annual contract trap in studio software, the 20% marketplace commission problem, and Junocal vs Mindbody for pilates studios in the UK. If you'd rather talk through the specifics of your studio, hello@junocal.com gets a real reply from a real person, usually within a few hours.

a few questions

FAQ

Is Momence really worse for small studios than it used to be?: Not in product capability, no. Momence is roughly the same product it was in 2023. What has changed is the ownership: Clubessential Holdings acquired Momence in January 2025, placing the platform inside a portfolio that also includes ClubReady, Exerp, and myFitApp. Clubessential is backed by Battery Ventures and Silver Lake, and announced a merger with Xplor Technologies (majority-backed by Advent International) in September 2025. The structural pressures that follow that kind of ownership concentration — longer contracts, expansion of premium tiers, tighter marketplace monetisation, integration of payment processing into the core platform — are the operator complaints that have grown louder over the last twelve months. The product is still good. The economics of staying on the product have changed.
How much does Momence actually cost end-to-end?: Momence publishes three tiers: a free Basic plan that charges a five-percent platform fee per booking on the studio side plus a four-percent fee on the client, a Pro plan at around sixty US dollars a month with a two-and-a-half-percent per-booking platform fee, and a Custom plan at around one hundred and ninety-nine US dollars a month with no platform fee. There is no Plus or Premium tier. Separate from the platform fee, standard card processing is 3.9% + $0.30 per transaction in the US (2.5% + 20p in the UK) — that's the gross processing rate, not a markup over Stripe. So the real cost model is the per-tier platform fee plus processing. For a UK studio doing the equivalent of one hundred and fifty thousand pounds a year in bookings, the all-in cost typically lands in the three-to-seven-thousand-pound range depending on which tier you're on and your booking volume.
What does the migration from Momence to Junocal actually look like?: Most studios migrate in five business days. Week one: export your client list, your class catalogue, your active memberships, and your transaction history from Momence. Send the export to Junocal and we run a staging import. Week two: we walk through the staging environment together, you sign off on the data mapping, we configure your intake forms and the term-based course schema if you run terms. Week three (if you want a buffer week): we coordinate the cutover for a Sunday evening, do a final sync immediately before going live, and your Monday-morning class runs on Junocal. The fourteen-day free trial covers all of this, and the migration is free in the first thirty days.
Will my Momence contract be a problem?: It depends on which Momence tier you signed and when. Momence's standard contracts before the Clubessential acquisition were month-to-month at the entry tiers and annual at the premium tiers. Post-acquisition, the published terms have moved toward twelve-month minimums on the tiers that include the branded app and the deeper marketplace integration. If you're inside an annual term, you can either run both tools in parallel (start the Junocal trial, migrate your bookings during the trial, run live on Junocal while keeping Momence open for residual bookings until the contract expires) or contact Momence about an early-cancellation buyout. We've seen both work.
What about the on-demand video library I built on Momence?: Momence's on-demand video library is a real differentiator, particularly for hybrid studios that monetise recorded content as a subscription product. Junocal v1 does not have a native on-demand video subscription product; we recommend pairing Junocal with Uscreen, Vimeo OTT, or a Mighty Networks-style community-and-video stack if the recorded library is a meaningful part of your revenue. For studios where video is a complementary product rather than a primary one (most one-to-five-instructor brick-and-mortar studios), this trade-off is usually acceptable. For studios where video subscriptions are twenty percent of revenue or more, Momence may still be the better fit.
What does 'no marketplace' actually mean for new-client acquisition?: It means your booking page is the only place clients book with you, and you don't pay commission on bookings you would have got anyway. The trade-off is that you don't get the marketplace's discovery channel — clients who find studios by browsing the Momence app won't find you that way. In practice, for UK studios, the Momence and Mindbody marketplaces drive less new-client traffic than they do in the US: most discovery happens through Instagram, Google, word-of-mouth, and direct studio search. The data point most studios act on once they look at it: marketplace-attributed first bookings are a smaller share of total new bookings than studios assume, and most marketplace-attributed clients would have found the studio another way. Junocal optimises for the booking page being good enough that direct discovery converts, instead of paying for marketplace discovery that often isn't load-bearing.
How do I know Junocal's commitments will hold?: The structural commitments on the Junocal homepage — no annual contract, no marketplace commission, your Stripe account, free CSV export, no exit fee — are operationally easy for an independently-owned tool to keep and operationally hard for a PE-owned tool to match without restructuring the revenue model. The fourteen-day trial means you can validate the migration end-to-end before committing anything, and the migration is free in the first thirty days. The product is built by someone who has run scheduling software before — one billion naira of bookings through Coachli, my prior product. And founders building tools for studios respond to email faster than tickets routed through a multi-layer support tree.

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Junocal is being built now

Studio software with no annual contract, your own Stripe account, and no marketplace commission. Built for pilates and yoga studios with one to five instructors.

See pricing What Junocal does