What does Walla charge for SMS vs Junocal?

"How much is SMS?" is one of those questions that should have a one-line answer, and for both Junocal and Walla it does — both platforms publish their SMS pricing. For studios comparing the two, the interesting part isn't whether the number is public; it's the model. Walla charges a flat $100/month for two-way texting; Junocal charges per message. Here's the verified version, with the numbers I can stand behind on both sides.

SMS is a paid add-on on both platforms — that part is the same

Neither Junocal nor Walla gives you unlimited SMS for free. Text messages cost real money to send — carriers charge per message, routed through a provider like Twilio — so any platform offering "free unlimited SMS" is either burying the cost in a higher subscription or quietly rate-limiting you.

On Junocal, the included automation is email: the 24-hour reminder, welcome, win-back, renewal nudge and failed-payment recovery all send by email on every plan at no extra cost. SMS is a separate, optional package. On Walla, Two-Way Text Messaging is a published add-on at $100/month, alongside the $149 branded app and the $160 Pro website — again, an add-on, not a base inclusion.

So the real question isn't "free or paid," and it isn't "published or quote-based" — both are paid, and both are published. The question is which pricing model fits your texting volume.

What Junocal charges, on the page

Junocal's SMS package is published and flat:

• $20 / £15 per month for 500 messages — about $0.04 per message
• $58 / £45 per month for 2,000 messages — about $0.029 per message

Delivery runs through Twilio, configured automatically at signup so you don't manage it yourself. The package is month-to-month like the rest of the plan, and you only buy it if you want texts. If you run a busy waitlist, the 2,000-message tier is usually the right call; for a smaller studio, 500 covers the late-opening alerts and disruption notices comfortably.

That's the whole answer for the Junocal side — no tiers to decode, no "contact us."

What Walla charges, on the page

Walla publishes its SMS pricing too. Two-Way Text Messaging is a flat $100/month add-on, itemised alongside the rest of Walla's published add-on stack (the $149 Branded Studio App and the $160 Custom Pro Website). You don't need a proposal to see it — the number is on the rate card.

What Walla doesn't publish is a per-message rate, because there isn't one: the $100 is a flat monthly fee regardless of how many texts you send. That makes the effective cost-per-text a function of your own volume. A studio sending 300 texts a month is effectively paying about $0.33 each; a studio sending 4,000 is paying about $0.025 each. The flat fee is simple, but it doesn't itemise the way a per-message package does.

So the honest comparison is model-versus-model, not published-versus-hidden. Both numbers are real and both are public.

Why SMS is worth getting right

It's tempting to treat SMS as a minor line item. For a class-based studio it isn't, because of one feature: the first-to-claim waitlist. When a client cancels late — inside the cancellation window — Junocal alerts every waitlist member at once with a one-tap claim link, and the first to tap gets the spot. That flow converts at roughly 70–80%, and it only works over SMS; email open rates inside a 12-hour window are too low to fill the seat in time. The same channel carries pick-a-spot disruption alerts when a reformer goes out of service and a client has to be moved.

So "what does SMS cost" is really "what does it cost to fill late-opening spots automatically." On that framing, a few pence per message that recovers an otherwise-empty £18 reformer spot pays for itself many times over — on either platform. The deciding factor is rarely the headline price; it's which model matches your volume, and whether your studio actually needs two-way conversational texting or just transactional alerts.

The bottom line

Both platforms charge for SMS, and both publish the price. Junocal sells a per-message package — $20/£15 for 500, $58/£45 for 2,000 — billed month-to-month, so you can see the cost per text and a smaller studio pays less. Walla charges a flat $100/month for two-way texting, also published, which can work out cheaper at high volume but doesn't itemise per message. The real decision is the model and whether you need conversational two-way SMS or transactional alerts — not whether the number is public.

For the full picture, see the Walla alternative page, the SMS-inclusive waitlist feature, or how Junocal's automation works. If you want help mapping your current SMS spend onto either model, hello@junocal.com gets a real reply.