Momence software, read in context
What Momence is, the on-demand-video-led product shape, the post-Clubessential-acquisition context, and the class-first alternatives for boutique pilates, yoga, barre and dance studios — and the solo instructors who teach across them.
What Momence actually does
Momence is studio management software built around an on-demand video and livestream-first content model, with class booking, memberships and payments layered on top. The video-and-content surface is more developed than most class-first tools because the positioning leads with digital programming alongside in-studio classes. Acquired by Clubessential in January 2025; the Clubessential–Xplor merger followed in September 2025, putting it alongside Mariana Tek and Glofox.
The comparison checklist for class-first tools
When evaluating Momence against the class-first alternatives, these are the dimensions that move operational fit and total cost:
- Video share of revenue.Whether on-demand video and livestream content is 20%+ of revenue (Momence's value driver kicks in), or a smaller side where video capability isn't essential.
- Payment processing model. Whether the tool adds a per-booking platform fee on top of processing (Momence: 5% Basic / 2.5% Pro / 0% Custom, with standard 3.9% + $0.30 US processing layered on) or runs direct Stripe Connect Standard with no platform fee. Compute at your actual booking volume.
- Pick-a-spot at the entry tier. Whether apparatus or station booking is included on every plan or gated to a higher tier.
- Term-based courses built in. Whether fixed-cohort programmes (eight-week beginner blocks, teacher trainings) are built in, or pieced together from recurring classes.
- Ownership context. Whether the tool is PE-owned (Clubessential for Momence, with Xplor via the September 2025 merger) carrying the multi-year ARR-maximisation incentives that pattern brings, or independent.
- Annual contract vs month-to-month. Whether the commitment is multi-month with auto-renewal, or flat monthly with cancel-anytime.
Where Junocal fits on this checklist
- Class-first by design.The in-studio class is the heart of the product. When video and online content are a smaller side, hybrid classes fit cleanly and count in-person and online spots separately; they're not the product's lead.
- Stripe Connect Standard direct. Your Stripe account, your rates, funds settle to your bank. Junocal never touches your money and adds no processing markup. Predictable flat per-card-rate cost instead of percentage-of-revenue transaction fees.
- Pick-a-spot included on every plan. Reformer bed assignment, spot-by-the-barre, per-pole booking — all on the $15 Starter tier.
- Term-based courses built in. Sell a fixed cohort as one course, paid once up front. Junocal creates the individual sessions and rolls up makeup credits for you.
- Independent ownership. Not PE-owned, not under investor pressure to raise prices. Pricing and contract terms built for the long-term operator relationship.
- No annual contract. Flat monthly, cancel any time, no auto-renewal trap.
Questions
What is Momence software?
Momence is studio management software built around an on-demand-video and livestream-first content model, with class booking, memberships and payments layered on top. Core product covers class scheduling, packages, memberships, intake forms, automated marketing, on-demand video library and hybrid livestream classes. The video-and-content surface is more developed than most class-first tools because Momence's positioning leads with digital programming alongside in-studio classes.
Who is Momence a good fit for?
Boutique studios where on-demand video and livestream programming is a meaningful share of revenue (20%+ is the typical threshold), and the operator wants the video library and digital content built into the booking tool rather than glued together from separate systems. Yoga, meditation and wellness studios fit cleanly. For studios where in-studio class operations dominate and on-demand is supplementary, the video-first emphasis can feel like paying for capability that isn't essential.
Is Momence owned by private equity?
Yes. Clubessential Holdings acquired Momence on January 29, 2025, joining the same portfolio as ClubReady, Exerp and myFitApp. Then on September 16, 2025, Clubessential and Xplor Technologies announced a merger — so Momence sits alongside Xplor's Mariana Tek and Glofox only through that later combination, not the January acquisition. Operators tracking the PE roll-up pattern in fitness software (Vista's Mindbody, McCarthy Capital's WellnessLiving, Providence's Pike13) consider this material — PE acquisition multiples push toward multi-year ARR maximisation, which in turn pushes pricing pressure, contract length and lock-in feature design over time. The post-acquisition product trajectory is something operators are watching.
How does Momence compare to Junocal?
Momence and Junocal serve different operational shapes. Momence leads with on-demand video and digital content alongside class booking; Junocal leads with class-first operations — pick-a-spot at apparatus included on every plan, term-based courses built in, hybrid in-person and online classes that count their spots separately, and flat published pricing ($15/$29/$69). For yoga and wellness studios where video is a real revenue stream, Momence's video product is the value driver. For pilates, barre, dance studios where the in-studio class is the operation, Junocal's class-first design is the closer fit.
What's the payment processing rate on Momence?
Two things stack. First, a per-booking platform fee that varies by tier: 5% on Basic (plus 4% on the client side), 2.5% on Pro, 0% on Custom — per momence.com/pricing. Second, standard processing on top of that: 3.9% + $0.30 per US online card transaction (2.5% + 20p in the UK). That 3.9% is the gross processing rate, not a markup over Stripe, so the right way to compare cost is per-tier platform fee plus this processing rate. Junocal uses Stripe Connect Standard direct with no platform fee on top; the studio pays Stripe's published rate (2.9% + $0.30 for US cards) and Junocal never touches the money.