the home studio set-up done properly

Home Pilates studio software for booking, payment, and intake

You converted the garage. You bought a reformer. You're running a real business from home. The booking software, the intake form, and the payment flow should look like a real business too.

A pilates teacher in her calm home studio reception space.
what changes when it fits

Built for your specific shape

Booking page that looks like your brand

Your own URL (junocal.com/yourstudio), your colors, your photos, your face. Not Calendly's branding, not a marketplace listing, not a contact form on your generic landing page. The booking experience signals 'real business'.

Intake that protects you and the client

Most home-studio insurance requires injury history captured and waiver signed before the first session. Junocal's conditional-logic intake handles both, and reattests at 12 months automatically. If a client gets injured during a session, you have the paper trail your insurer will ask for.

Block out family time without exposing it

The booking page shows availability, not absence. Block Tuesday 3-5pm because you collect the kids; the client sees the slot is not available, full stop. No 'parent commitments' note, no awkward visibility into your home life.

who this fits

Who Junocal is built for here

Built for the Pilates teacher running a single-reformer (or two-reformer) studio out of their home. Common shape: 8 to 20 sessions a week, mostly 1:1 privates with a few duets, clients sourced through referrals and a Google Business Profile. You are running this as a real business: separate bank account, insurance, scheduled hours that are not 'anytime', a booking page that does not feel like booking a personal favour. The current tooling is usually Calendly plus a manual Stripe invoice flow, or Acuity Starter at $20, or just SMS plus Google Calendar. Junocal Starter at $39/month gives the same operational sophistication a small commercial studio runs on, sized for the home setup.

specifics

What you get, specifically

  • Branded booking page at your own URL (junocal.com/yourstudio). Not Calendly's URL, not a Linktree.
  • Conditional-logic intake with e-signature waiver, required before the first session.
  • Per-service deposits, late-cancel fees, and no-show fees charged automatically.
  • Packs and memberships clients buy and manage themselves through magic-link login.
  • Block out personal time without revealing the reason to clients.
  • GDPR-friendly: data export at any time, no third-party data sharing, UK-founded company.
how it plays out

Three real moments

Specific operational scenarios this studio shape runs into, and what Junocal does for each.

A new neighbour asks if you teach privately

You send her the URL of your booking page. She picks a slot, fills out the intake form (which captures her injury history and asks her to sign the waiver), pays the deposit, gets a confirmation with the address and parking note. The next morning you see her completed intake and prepare the session accordingly. The process is identical to what a 12-room downtown studio runs.

A client cancels because of weather

Heavy rain at 7am, she emails to say she cannot make her 8am session. Your policy charges 50 percent for cancellations inside 12 hours. You decide weather is genuine; you refund the fee from her booking detail page with one click. Refund email goes to her automatically. The session frees up for someone else to book through the storefront. The whole thing takes 30 seconds.

Tax season

Every session, every deposit, every refund is logged in Junocal with the date, client, and amount. Export to CSV at the end of the financial year, share with your accountant, done. Stripe Connect Standard means your merchant account is yours directly, so Stripe's annual tax reporting (1099-K in the US, equivalents elsewhere) is also already in your name. You do not have to chase a marketplace for the data.

the things we get asked

Questions

Do clients trust booking with a home studio?

The trust signal is the professionalism of the booking experience, not whether you have a storefront. A branded page at your own URL, an intake form that asks the right questions, a clear cancellation policy, a confirmation email with the address and parking note. All of that signals 'real business' regardless of whether the room is at the back of your house or the front of a high street.

How does Junocal handle GDPR for UK home practitioners?

Junocal is built UK-first for GDPR. Client data is encrypted at rest and in transit. Data exports are free and one-click. We do not sell client lists, share data with third-party advertisers, or use client data for cross-studio analytics. Right-to-erasure requests are handled in the operator dashboard. The privacy policy is in plain English at junocal.com/privacy.

Can I block out family time on my calendar?

Yes. The schedule has 'blocked' slots that hide availability from clients without exposing the reason. You see your own labels (school run, lunch, family); clients see only 'not available'.

What insurance information should I collect at intake?

Most home-studio insurers want injury history (with dates), surgery history (with dates), current medications, emergency contact, and a signed waiver acknowledging the inherent risks of physical exercise. Junocal's intake builder includes templates for all of this and lets you adjust to your insurer's specific requirements. If you change insurers, the form is editable.

Can I sell memberships from home?

Yes. Memberships are first-class on Starter: monthly subscription, configurable class allowance (or unlimited), pause-and-resume by the client themselves, automatic renewal via Stripe. Failed-payment retry and email recovery are built in. Most home-studio operators use a 4-session-per-month membership at a 10 percent discount to single-session price.

Deeper dives

Comparisons and resources most relevant to this studio shape.

See how it works

14 days free. No card. We handle the migration if you're coming from another tool.