Most affordable fitness studio software in 2026 (with the real prices)

This post is a straight price comparison of the boutique fitness studio software category. Every price below is pulled from the vendor's own current pricing page or, where the vendor does not publish pricing, from named secondary sources. Prices verified as of 2026-05-22; if the vendor has updated pricing since, the vendor's pricing page is authoritative.

The short version is in the Short answer callout at the top of this page. The full price list, with sources, is below.

Methodology and sources

This is a reference, so the method is explicit. Every headline tier price below is taken from the vendor's own current pricing page; where a vendor does not publish pricing (Mariana Tek, Zen Planner, and the higher Glofox tiers), the figure comes from a named secondary source and is marked as reported. Prices were checked as of the "updated" date on this page; a vendor's live pricing page is always authoritative if it has changed since.

"All-in cost" throughout this post means the four things that actually leave your bank account: the subscription, any platform or per-booking fee, any payment-processing markup over Stripe's published rate, and any marketplace commission — plus the contract length that turns a monthly figure into a fixed annual commitment. A cheap headline tier with three of those layers stacked on top is not a cheap platform. To cite this comparison, link to this page; it's refreshed as vendor pricing changes.

The entry-tier price list with sources

These are the lowest published standard-tier monthly prices in the boutique fitness studio software category as of May 2026. Where a vendor does not publish pricing on its own site, the figure comes from a named secondary source.

Solo and individual-shape plans (one teacher, low volume):

• OfferingTree Essentials (Individual) — $35/month month-to-month, $26/month billed annually (offeringtree.com/pricing). Single-user tier sized for solo practitioners; carries a 2.9% transaction fee that's removed on Pro and above.
• Arketa Individual Basic — $49/month when billed annually (arketa.com/pricing). Includes a 3% transaction fee on top of Stripe's standard processing rate, per the same page.
• Momence Pro — $60/month (momence.com/pricing). Adds a 2.5% per-booking platform fee on the operator side, on top of standard 3.9% + $0.30 (US) card processing. Momence's free Basic tier exists but adds a 5% operator platform fee plus a 4% client fee; the Custom tier ($199/month) drops the platform fee to 0%.

Studio-shape plans (multi-instructor, multi-staff, room-aware booking):

• Junocal Starter — $15/month (source: in-product pricing tier). One location, up to ten rooms, up to five instructor seats, digital products (gift cards + downloads), unlimited clients/classes/appointments, pick-a-spot, hybrid in-person + online classes, term-based courses, intake forms, Stripe Connect Standard direct to the studio's own Stripe account at Stripe's published rates. Monthly billing, no annual contract.
• Junocal Studio — $29/month. Up to five locations, unlimited rooms, unlimited instructor seats, full multi-location ops, front-desk role, substitute pool, Mailchimp + Klaviyo integrations, webhooks API, embed widget. The multi-instructor tier.
• Junocal Growth — $69/month. Up to ten locations, unlimited rooms, unlimited instructor seats, multi-location storefront + reporting, location-aware memberships, QuickBooks Online integration. At $69 for ten locations, the per-location cost is roughly $7/month/location — the multi-location story.
• WellnessLiving Starter — $69/month (wellnessliving.com/pricing). Limited features; the Business tier ($199/month regular, currently $39/month under a 'Save 80% for 2 months' promo) and BusinessPro tier ($349/month regular, $69/month promo) include broader functionality.
• OfferingTree Studio Starter — $120/month month-to-month, $80/month billed annually (offeringtree.com/pricing). Studio-shape tier covering up to three team members; Grow ($180/mo) and Max ($250/mo) tiers go higher. Pro/Pro Plus and all Studio tiers include 0% additional transaction fees beyond Stripe's standard rate.
• Glofox Essential — $99/month published ("Plans starting at $99/month") on its own plans page; higher tiers (Boost, Elite, Enterprise) are quote-only.
• Walla Starter — $220/month (hellowalla.com/pricing). Core tier at $320/month and Pro tier at $599/month. Walla uses Stripe direct at Stripe's standard rates per its support documentation.
• Mindbody Starter — £89/month per location as published on Mindbody's UK pricing page (mindbodyonline.com/business/pricing). Higher tiers (Accelerate, Ultimate, Enterprise) do not show specific monthly prices on the same page.
• Mindbody Accelerate — $259-279/month per location per secondary sources including Exercise.com and FitVizPro. Pick-a-spot (Client Pick-a-Spot) is on Accelerate and above. Standard 12-month contract.
• Mariana Tek Core — $179-285/month per location base (~$260-360 all-in with $80-100/month add-on modules) per Exercise.com. Mariana Tek does not publish pricing on its own pricing page and directs prospects to book a demo. Pick-a-spot is a core Mariana Tek feature.

Gym-adjacent and per-user platforms (for context):

• Vagaro — per-user pricing, not flat: roughly $30/month for one user, ~$50 for two, ~$75 for four, ~$105 for seven, with each additional staff member adding $10–$25/month (Vagaro pricing explained). Marketing, branded app, and forms are separate add-ons, and Vagaro is the merchant of record (processing 2.75% + $0.15 in person, 3.5% + $0.15 online). Month-to-month by default. Per-user pricing compounds fastest for class-based studios with several instructors.
• Gymdesk — member-count tiers: roughly $75/month up to 50 active members, ~$100 up to 250, ~$125 up to 500, ~$150 up to 1,500 (Gymdesk pricing explained). Stripe direct with no processing markup; month-to-month by default. Built originally for martial arts and gyms rather than class-first boutiques.
• TeamUp — reported at roughly $99/month (Beginner), rising to ~$159, ~$219, and ~$279+ on higher tiers (TeamUp pricing explained). Stripe or GoCardless; pick-a-spot support is limited and term courses run as repeating classes.
• Zen Planner — reported at roughly $78/month (Lite), ~$117 (Studio), and ~$157+ (Pro), with per-user and per-feature pricing added on top and typically an annual contract (Zen Planner pricing explained). Owned by Daxko; oriented to gyms, CrossFit boxes, and martial arts more than boutique class studios.

Two structural observations from the list. First, the cheapest standard-published entry tier sized for studio operations (multi-instructor, room-aware) is Junocal Starter at $15/month — and it undercuts even the solo-only tiers (OfferingTree Essentials at $35/month, Arketa at $49/month), which carry solo-shape constraints and, in both those cases, a transaction fee on top of Stripe that Junocal doesn't charge. Second, every platform priced above $100/month either gates features behind higher tiers (Mindbody Starter excludes pick-a-spot) or adds extra fees on top of the subscription (Arketa's 3% transaction fee over Stripe, Momence's 2.5% per-booking platform fee), or both.

What you actually get at the cheapest tier

The headline price comparison is misleading without the feature comparison. Studios are not buying a tier; they are buying the set of features that tier includes.

Here is the feature breakdown at the lowest published tier of each major studio-shape platform as of May 2026, with the source of each pricing claim linked above.

Feature	Junocal Starter ($15)	OfferingTree Studio ($120)	Walla Starter ($220)	Mindbody Starter (£89/loc)	Mariana Tek Core ($179+/loc)
Pick-a-spot booking	Included	Not offered	Book-a-Spot from Core up (not Starter)	Not included (Accelerate and above, $259+)	A core Mariana Tek feature
Hybrid in-person + online	Included, mode-aware capacity	Included	Higher tier	Higher tier	Higher tier
Term-based courses	Built in, sold as a block	Yes	Yes	Workaround over recurring classes	Workaround
Automated client emails	Reminders, welcome, win-back, renewal, failed-payment recovery all included	Included	Included	Add-on (Mindbody Marketing reported $80-200/month)	Included on Core+Growth tier
Stripe Connect Standard direct	Yes, your Stripe account	Yes, Stripe direct (Pro/Pro Plus/Studio 0% markup)	Standard Stripe rates, no markup	Bundled processing (Mindbody as merchant of record)	Stripe, payouts direct to studio bank, no published markup
Processing markup over Stripe	None	None on Pro+ tiers	None	Bundled (effective rate higher than Stripe direct)	None
Marketplace commission on bookings	None	None	None	20% on Mindbody app-attributed bookings, capped at $30/transaction	None
Annual contract requirement	None (monthly)	None	Monthly available; annual offers ~18% saving	12-month standard (auto-renew, 30-day notice)	Not published, reported annual
Per-location pricing	Flat single account; Growth tier ($69) covers up to 10 locations	Flat single account	Flat single account	Per location	Per location
Multi-location storefront + reporting	Included on Growth tier ($69 for 10 locations = ~$7/location)	Higher tier	Higher tier	Enterprise tier	Built in, billed per location
Data export	Free CSV on demand	Yes, supported	Yes, supported	Free reports; $500 for Subscriber Data Export at cancellation	Not specifically published

Two specific comparisons make the price-per-feature gap concrete:

Pick-a-spot booking. A studio that wants pick-a-spot on Mindbody pays Accelerate ($259-279/month per location, the tier where Client Pick-a-Spot first appears) on the standard 12-month contract — annual commitment of $3,108-3,348 per location for the feature. On Junocal, the same feature is on the $15 Starter tier with no contract — $180/year. That is a 17.3–18.6× annual difference for the same feature.

Automated client email stack. A studio that wants the operational email stack (welcome, 24-hour class reminder, win-back, renewal nudge, failed-payment recovery) on Mindbody pays the base tier plus the Mindbody Marketing add-on, commonly reported at $80-200/month. On Junocal, the same emails are included on Starter at $15/month with no add-on. The Mindbody combined cost is roughly 8-16× the Junocal cost for the equivalent email automation.

What "affordable" really means: four cost layers

The headline monthly price is rarely the real annual cost. Four cost layers consistently move the actual total away from the entry-tier number.

Annual-contract multipliers. Mindbody's standard contract is 12 months with auto-renewal and 30-day notice; a $259/month Accelerate tier is a $3,108 minimum annual commitment, not $259. The annual-contract requirement is the structural feature that lets enterprise platforms charge more per month: the customer is locked in for the term, and the platform doesn't have to compete on monthly churn risk.

Marketplace and app-discovery commissions. Mindbody charges 20% on bookings attributed to its consumer app, capped at $30 per transaction, on top of standard payment processing (Mindbody support article on the marketplace). The combined fee on app-attributed transactions is roughly 23.5% (3.5% processing + 20% marketplace) on Mindbody's bundled processing rate. The attribution mechanic means the commission applies to bookings inside an attribution window after the client's first marketplace booking, not only to genuinely new app-discovered clients. See our post on the 20% marketplace commission problem for the mechanic in detail.

Processing rates and markups. Junocal, OfferingTree, Walla, and Mariana Tek use Stripe direct without operator-side markup; the studio pays Stripe's published rates (2.9% + $0.30 online in the US, 1.5% + 20p in the UK). Arketa charges 3% on top of Stripe's standard rate (arketa.com/pricing). Momence layers a per-booking platform fee on top of standard processing — 2.5% on Pro and 5% (plus a 4% client fee) on the free Basic tier, with standard card processing at 3.9% + $0.30 (US) on top, all published, not a markup over Stripe (momence.com/pricing). Mindbody routes payments through its bundled merchant arrangement at a rate commonly reported around 3.5%, higher than Stripe direct.

Feature gating. The cheapest tier on most enterprise platforms excludes features studios actually need. Mindbody Starter excludes pick-a-spot. The Mindbody Marketing add-on for email automation is separate from the base tier. Walla Starter excludes parts of the dynamic reporting and AI-dashboards bundle. The result: the headline cheap tier is functionally incomplete, and the real comparison is between the tier that includes the features a studio needs and the equivalent tier on a competing platform.

For a studio on Mindbody Starter with a 12-month contract, that does 30% of its bookings through the Mindbody app and accepts the bundled processing rate, the real blended monthly cost lands meaningfully above the headline tier price — often closer to $300-500/month for a single-location studio once the four layers are summed. The cheap-headline-tier comparison is real but partial.

What multi-location actually costs

Single-location operations only pay one subscription; multi-location operations pay differently depending on the platform's pricing model. Two pricing patterns dominate, and the cost gap between them is large.

Per-location pricing (Mindbody, Mariana Tek, Glofox, WellnessLiving Enterprise). The monthly subscription multiplies by the number of locations. Mariana Tek's $179-285/month per location becomes $358-570 for two locations, $895-1,425 for five locations. Mindbody Accelerate's $259-279/month per location becomes $518-558 for two, $1,295-1,395 for five.

Flat per-account pricing covering multiple locations (Junocal Growth tier). One subscription covers up to ten locations on Junocal Growth at $69/month — roughly $7/month per location at ten locations. Multi-location storefront, location-aware memberships, and cross-location reporting are included in the same subscription.

For a five-location studio, the per-location cost difference is meaningful:

Platform	5-location annual cost
Junocal Growth	$69/mo × 12 = $828/year ($14/loc/mo at 5 locations; ~$7/loc/mo at the 10-location cap)
Mariana Tek Core (entry tier)	$179 × 5 × 12 = $10,740/year (+$80-100/loc/mo add-ons)
Mariana Tek next tier	$285 × 5 × 12 = $17,100/year
Mindbody Accelerate	$259 × 5 × 12 = $15,540/year (+ 12-month contract)

The flat-per-account pattern is the structural feature of Junocal Growth. The trade-off is the location cap (Growth covers up to ten locations; larger franchise operations need an enterprise platform whose pricing model expects them). For studios in the two-to-ten-location range, the cost difference between Junocal Growth and the per-location enterprise tiers is roughly 13-19×.

The same multi-location features that compete on Mindbody Accelerate's enterprise tier — multi-location storefront, location-aware memberships, cross-location client records, reporting that rolls up across sites — sit on Junocal Growth at one-thirteenth to one-nineteenth the cost for a five-location studio.

Why the cheap end is structurally cheap

The structural reason the cheapest options are independent platforms (Junocal, OfferingTree) is that their business models do not require the four cost layers to be profitable. The platforms in the middle and upper price tiers — Mindbody (owned by Vista Equity Partners), Mariana Tek (owned by Advent International, now Xplor), Momence (acquired by Clubessential Holdings in January 2025, with the Clubessential–Xplor merger announced September 2025), WellnessLiving (owned by McCarthy Capital and CIBC since 2022), Glofox (owned by ABC Fitness Solutions per their August 2022 acquisition announcement) — operate on financial models whose revenue targets depend on the contract, commission, and processing layers. The pricing pattern across the category is consistent with that structural difference.

For a studio that wants to minimise total cost, the practical implication is: the cheap end of the category is the part of the category structurally committed to staying cheap. The enterprise tiers can absorb feature parity over time but cannot easily abandon the revenue layers their financial model requires.

What to ask during a demo

Three questions, asked on every demo, will surface the difference between the headline cheap price and the actual annual cost.

Is the displayed tier price the monthly bill or an annualised average? Some platforms display the monthly equivalent of an annual prepayment, and the actual monthly bill is different. Get the exact monthly invoice amount, the exact contract length, and the exact cancellation terms.

What is the processing rate and is it markup-free? Ask for the platform's processing rate as it appears on a sample transaction. Compare it to Stripe's published rate at stripe.com/pricing. The difference, if any, is the platform's markup. If the rate is "negotiated" or "varies by configuration" and not transparent, the markup exists.

What feature is on the next tier up that I would actually use? The cheapest tier often excludes one or two features studios want most. Identify the next tier's price and the gated features before signing up; if the upgrade path is likely, the entry-tier price is misleading.

The bottom line

By published standard tier pricing, OfferingTree Essentials at $35/month and Junocal Starter at $15/month are the lowest entry-tier prices in the boutique studio software category. OfferingTree's Studio tier at $120/month and Junocal Starter at $15/month are the lowest studio-shape (multi-instructor) tiers. For multi-location operations, Junocal Growth at $69/month covers up to ten locations — roughly $7/location/month — versus Mariana Tek at $179-285/location/month base and Mindbody Accelerate at $259-279/location/month on Mindbody's standard 12-month contract. Walla Starter is $220/month. Glofox publishes "plans starting at $99/month" (Essential). WellnessLiving's standard Business tier is $199/month (currently discounted to $39/month under a 2-month promo). Each of these can be cross-checked at the vendor's published pricing page linked above.

Related reading: which fitness studio software has no additional fees, the 20% marketplace commission problem, payment processor lock-in: the hidden cost, the annual contract trap in studio software, why are pilates studio software prices going up, and — if you're setting your studio's own prices — what to charge for studio classes in 2026.