Vagaro publishes its pricing — the published numbers are the floor. Per-user fees and per-feature add-ons stack on top, and they're where most class-based studios end up paying meaningfully more than the $30 entry tier suggests. Updated May 2026.
Pricing approximate as of May 2026. Per-user rates and add-on tiers may vary; Vagaro updates its pricing page from time to time.
$30 / month
Entry tier — one staff member, core scheduling and payments.
For solo operators only. Each additional staff member adds $10-$25/month depending on whether they have full-feature access or just calendar access.
$50 / month
Two staff seats — entry point for studios with one assistant.
Starts adding the per-user multiplier. For a 5-instructor studio, this tier scales to ~$90-$130/month before add-ons.
$75 / month
Four-seat tier — common for boutique studios with 2-3 part-time instructors.
Add-ons (Marketing, Forms, Branded App, Online Booking advanced features) sit on top, each priced separately.
$105 / month
Seven staff seats — typical for established multi-instructor studios.
Most class-based studios that hit this tier end up adding Marketing, Forms and Branded App; total monthly cost typically lands at $150-$220.
The base user tier is the floor. Most class-based studios add at least Marketing, Forms and Branded App, which together typically land in the $25-$45/month range on top of users.
Marketing
from $10/month
Email marketing automation and broadcast tools.
Branded App
from $5/month
Native mobile app under the studio's name with limited customization.
Forms
from $10/month
Intake forms with custom fields. Conditional logic is limited.
Online Booking advanced features
varies
Advanced waitlist behavior, calendar embeds and customization.
Text marketing
metered
SMS broadcast and reminders. Per-message pricing.
Vagaro Pro Pay processing
2.75% + $0.15 in-person; 3.5% + $0.15 keyed/online
Vagaro is the merchant of record; rates published on the pricing page.
A typical pilates studio with one owner, four part-time instructors, marketing automation, forms with conditional logic, and a branded booking page on their own domain.
Vagaro
$150-$220/mo
Junocal Studio
$99/mo
Vagaro estimate is our worked-example range based on Vagaro's public per-user and per-add-on pricing; actual studio totals vary by configuration. Processing fees vary by mix of in-person vs online and are excluded from both columns here.
Vagaro starts at $30/month for one user but most class-based studios pay more due to per-user fees and feature add-ons. A typical 5-instructor studio with marketing, forms, and online booking add-ons pays $100-$200+/month on subscription, before payment processing fees (2.75% + $0.15 in-person, 3.5% + $0.15 online via Vagaro Pro Pay).
Yes. Vagaro's pricing model adds a monthly fee for each additional user (instructor or staff). The first user is included at $30/month; each additional staff seat with full feature access adds $10-$25/month. This is structurally different from flat-fee platforms like Junocal where additional instructors are included up to the plan limit (10 on Studio at $99/month).
Vagaro Pro Pay is Vagaro's integrated payment processor. Vagaro is the merchant of record; the studio is a sub-account. Published rates are 2.75% + $0.15 for in-person card and 3.5% + $0.15 for online/keyed transactions. Disputes are handled through Vagaro. This is structurally similar to Mindbody's bundled payments model and different from Junocal's Stripe Connect Standard direct architecture, where the studio owns the Stripe relationship and pays Stripe's published rates.
Vagaro defaults to month-to-month, with an optional annual commitment that offers a discount. This is more flexible than Mindbody's standard 12-24 month contract. Cancellation is straightforward — no exit fee on the standard month-to-month plan.
Junocal publishes flat-fee pricing: $39 Starter (2 staff seats), $99 Studio (up to 10 staff seats), $199 Growth (up to 5 locations). No per-user fees within plan limits, no per-feature add-ons (marketing, forms, branded booking all bundled), and your own Stripe Connect account direct. For a 5-instructor class-based studio, Junocal Studio at $99/month typically replaces a $150-$220/month Vagaro setup.
Junocal Studio at $99/month covers the operational shape of a 5-instructor class-based studio on Vagaro at roughly half the total monthly cost. No per-user fees, no per-feature add-ons, your own Stripe direct.