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pricing explained · 2026

Vagaro pricing, explained

Vagaro publishes a calendar-based price and selected add-ons. Here is the exact regular-price calculation for one through seven calendars, checked 24 August 2026.

the short answer

What Vagaro costs, at a glance

  • One bookable calendar: $23.99 limited-time price; $30 regular.
  • Additional calendars: $10/month each, up to seven.
  • Five-calendar calculation: $30 + (4 × $10) = $70/month at regular pricing, before selected add-ons.
  • Vagaro Pro Pay: 2.75% + $0.15 in-person, 3.5% + $0.15 online/keyed. Vagaro is merchant of record.
  • Junocal comparison: Studio is $29/month with unlimited instructor seats.

Method: Vagaro's official US pricing page was checked on 24 August 2026. Promotional prices are labelled separately from the regular-price calculation.

tier by tier

What each user tier actually includes

One bookable calendar

$23.99 promo / $30 regular

Current US starting price for one bookable calendar.

  • Calendar scheduling and bookings
  • Online booking page
  • Vagaro Pro Pay processing
  • Basic reporting
  • Email support

The $23.99 price is presented as a limited-time offer; $30 is the regular price.

Two bookable calendars

$40 / month regular

Regular base price plus one additional $10 calendar.

  • Everything in Solo
  • Two bookable calendars

Original calculation: $30 + $10 = $40/month before selected add-ons.

Four bookable calendars

$60 / month regular

Regular base price plus three additional $10 calendars.

  • Everything in two-calendar configuration
  • Four bookable calendars

Original calculation: $30 + (3 × $10) = $60/month before selected add-ons.

Seven bookable calendars

$90 / month regular

The highest calendar count shown in Vagaro's public calculator.

  • Everything in four-calendar configuration
  • Seven bookable calendars

Original calculation: $30 + (6 × $10) = $90/month before selected add-ons.

what's not on the sticker

Six add-ons that stack on top

The base user tier is the floor. Most class-based studios add at least Marketing, Forms and Branded App, which together typically land in the $25-$45/month range on top of users.

  1. 01

    Additional bookable calendar

    $10/month

    Added to the base for each additional calendar, up to seven.

  2. 02

    Selected tools and services

    varies

    Build the exact line-item total from Vagaro's live pricing page.

  3. 03

    Free trial

    30 days

    Vagaro currently advertises a 30-day free trial.

  4. 04

    Online Booking advanced features

    varies

    Advanced waitlist behavior, calendar embeds and customization.

  5. 05

    Text marketing

    metered

    SMS broadcast and reminders. Per-message pricing.

  6. 06

    Vagaro Pro Pay processing

    2.75% + $0.15 in-person; 3.5% + $0.15 keyed/online

    Vagaro is the merchant of record; rates published on the pricing page.

a worked example

A 5-instructor pilates studio, side by side

A typical pilates studio with one owner, four part-time instructors, marketing automation, forms that adapt, and a branded booking page on their own domain.

Vagaro

$70/mo

  • Regular base: $30/mo
  • Four extra calendars: 4 × $10
  • Selected add-ons: use live page
  • Payment processing additional

Junocal Studio

$29/mo

  • Unlimited instructor seats included
  • Marketing/email automation included
  • Forms that adapt included
  • 6 storefront themes, branded throughout
  • Pick-a-spot on every plan
  • Your own Stripe at published rates

Vagaro estimate is our worked-example range based on Vagaro's public per-user and per-add-on pricing; actual studio totals vary by configuration. Processing fees vary by mix of in-person vs online and are excluded from both columns here.

the things buyers ask

Questions

How much does Vagaro cost?

Vagaro's US page currently shows a limited-time $23.99 monthly price for one bookable calendar, normally $30, plus $10 for each additional calendar up to seven. At regular pricing, five calendars cost $30 + (4 × $10) = $70/month before selected add-ons and payment costs.

Does Vagaro charge per user?

The current US calculator prices bookable calendars: one calendar has a $30 regular base and each additional calendar is $10 up to seven. Junocal Studio is $29/month with unlimited instructor seats, so team growth does not change its subscription within the plan.

What is Vagaro Pro Pay?

Vagaro Pro Pay is Vagaro's integrated payment processor. Vagaro is the merchant of record; the studio is a sub-account. Published rates are 2.75% + $0.15 for in-person card and 3.5% + $0.15 for online/keyed transactions. Disputes are handled through Vagaro. This is structurally similar to Mindbody's bundled payments model and different from Junocal's Stripe Connect Standard direct architecture, where the studio owns the Stripe relationship and pays Stripe's published rates.

Does Vagaro require an annual contract?

Vagaro defaults to month-to-month, with an optional annual commitment that offers a discount. This is more flexible than Mindbody's standard 12-24 month contract. Cancellation is straightforward — no exit fee on the standard month-to-month plan.

What is a transparent Vagaro pricing alternative?

Junocal publishes flat pricing: $15 Starter for up to five instructor seats, $29 Studio with unlimited instructor seats and up to five locations, and $69 Growth for up to ten locations. At five calendars, Vagaro's regular base is $70/month before selected add-ons; Junocal Studio is $29/month.

Looking at alternatives?

Junocal Studio at $29/month covers the operational shape of a 5-instructor class-based studio on Vagaro at roughly a fifth of the total monthly cost. No per-user fees, no per-feature add-ons, your own Stripe direct.