Term lesson enrolment
Families enrol once into a fixed block of weekly lessons and keep the same time and lane spot across the whole term. Sell the full course up front or in instalments through your Stripe. Included from the $15 Starter plan.
swim school booking system
A swim school booking system parents use from any phone
Parents enrol in term lesson blocks from any phone browser — nothing to download. Lane capacity, two-mode waitlists, swimmer intake, automated reminders and payments through your own Stripe. From $15 a month. No annual contract.
14 days free, no card. Term enrolment and waitlists on every plan.
the short answer
How parents actually book
A parent opens your booking page in any phone browser, chooses a term lesson block or a single class, picks a lane spot if you use lane capacity, and pays. There is nothing to download and no app to install — confirmations and a 24-hour reminder are sent automatically.
Junocal is the booking system behind that page. It handles term enrolment, lane and pool capacity, two-mode waitlists, swimmer intake forms, recurring lesson payments through your own Stripe Connect account, packs and memberships, and automated parent emails — all included from $15 a month. No marketplace, no commission, no per-swimmer fee, no annual contract.
The booking workflow, start to finish
From the moment a parent finds a lesson to the day their swimmer is on the roster — every step is included from the $15 Starter tier. No upgrade gating, no add-ons, no per-feature surprise pricing.
Lane and pool capacity
Set capacity per lesson — by lane, by pool, or by overall headcount. Hybrid in-person and online sessions count their seats separately, so a poolside class and a dryland video never overbook each other. Up to 10 rooms or pools on Starter.
Two-mode waitlists
When a lane opens with notice, the next family is enrolled automatically. When it opens last-minute, the whole list gets an alert and the first to tap claims the spot. Set the mode per lesson type. On every plan.
Swimmer intake forms
Conditional-logic intake captures swimmer age, current level, medical notes and emergency contacts before the first lesson — and only asks the follow-up questions that apply. Forms attach to the booking, so instructors see them on the day-of roster.
Parent payments on your Stripe
Your own Stripe Connect account. Card, ACH (US) and Direct Debit at Stripe's published rates, no Junocal markup. Recurring memberships and 5- or 10-lesson packs auto-deduct, and failed-payment recovery prompts a one-tap card update.
Automated parent emails
Booking confirmations, 24-hour lesson reminders, welcome notes, win-back nudges for lapsed swimmers and failed-payment recovery — all sent automatically. Included from $15 a month, with no per-email or per-family charge.
pricing on the page
Three plans, no sales call
Starter
$15/mo
One pool, solo or small team
1 location, up to 10 pools, up to 5 instructor seats, term enrolment, lane capacity, waitlists, intake, automated emails
Studio
$29/mo
Most swim schools
Up to 5 locations, unlimited rooms and seats, staff logins, front-desk role, broadcasts, substitute-instructor pool
Growth
$69/mo
Up to 10 locations
Up to 10 locations, unlimited rooms and seats, QuickBooks, advanced reporting
Same number in USD, GBP and EUR. Annual billing saves two months: $150, $290 or $690 a year. Free CSV export, and migration done for you in your first 30 days.
Questions
How do parents book swim lessons with Junocal?
Parents open your booking page in any phone browser, choose a term lesson block or a single class, pick a lane spot if you use lane capacity, and pay — there is nothing to download. The whole flow works from a phone, tablet or laptop, and parents get an automatic confirmation and a 24-hour reminder. Online booking is included on every plan from $15 a month, with no per-family or per-swimmer fee.
Can families enrol in a full term of lessons in one booking?
Yes. Term-based courses let a family enrol once into a fixed block of weekly lessons — say an eight-week beginner course — and pay for the whole term up front or in instalments through your Stripe. The same swimmer keeps the same lane spot and time across every session in the block. Term courses are included from the $15 Starter plan, with no extra charge per course.
What does a swim school booking system cost?
Junocal starts at $15 a month on the Starter plan, which covers one location, up to 10 rooms or pools, and up to 5 instructor seats. The Studio plan at $29 a month adds up to 5 locations, unlimited seats, a front-desk role and a substitute-instructor pool. Growth is $69 a month for up to 10 locations plus QuickBooks. Every price is the same number in USD, GBP and EUR, with no annual contract.
What happens when a popular lesson is full?
Junocal runs two-mode waitlists on every plan. When a spot opens with notice, the next family in line is enrolled automatically; when one opens last-minute, everyone on the list is alerted and the first to tap claims it. You set the mode per lesson type, so a learn-to-swim course and a squad session can behave differently. Waitlists are included from $15 a month — there is no premium add-on.
How do parent payments work, and is there a markup?
Payments run through your own Stripe account using Stripe Connect Standard, so lesson fees land directly in your bank at Stripe's published rates with no Junocal markup and no marketplace commission. Parents can pay by card, ACH (US) or Direct Debit, and failed-payment recovery prompts a one-tap card update. There is no per-swimmer or per-family fee on any plan from $15 a month, and CSV export is always free.
Deeper dives
The full swim school toolkit, how term enrolment works, and pricing in detail.
The booking system swim schools run on
14 days free, no card. Term enrolment, lane capacity and waitlists ready on day one. Parents book from any phone browser, and we migrate your families and lesson history for you in your first 30 days.