US pilates studios run a different shape than UK ones — ACH instead of Bacs, marketplace dynamics that vary by city, multi-location growth common. This guide ranks the platforms that fit US studios specifically. Updated May 2026.
$39 Starter / $99 Studio / $199 Growth (up to five locations). ACH at Stripe rate, pick-a-spot included, hybrid in-person + online, no marketplace commission, month-to-month. Scales from single-room solo to five-location independent chains.
$300+/month per location. Standard on US reformer chains for multi-location architecture and franchise reporting.
If your studio is in a market where the Mindbody app drives meaningful new-client discovery (Manhattan, downtown LA, SF core), the marketplace commission can be a justifiable acquisition cost. For most other US markets, the commission doesn't pay back.
$45/month solo tier. Best fit for operations under 50 active clients.
ACH at Stripe rate is the membership-billing default
Stripe ACH at 0.8% capped at $5 per transaction is meaningfully cheaper than card processing. For a US studio with 60 members on $200 memberships, ACH saves around $1,700/year versus card-only. Stripe Connect Standard direct architecture (Junocal, Mariana Tek, Walla, OfferingTree) runs ACH at the published rate.
Marketplace dynamics vary dramatically by city
Dense urban markets (NYC, LA, SF, Boston, Chicago) have meaningful Mindbody marketplace penetration — 15-25% of attributed first bookings can come from app discovery. Most other US markets see marketplace-attributed bookings at under 10%. The same Mindbody platform cost reads very differently depending on the city.
Multi-location growth is the typical trajectory
Successful US reformer studios often expand to 3-10 locations within their first 5 years. Junocal doesn't yet support multi-location chain operations, and that capability is operationally load-bearing earlier in the US than in most UK markets.
State-by-state regulatory variation
Sales tax on classes varies by state — most don't tax, some do, packs and memberships sometimes treated differently. Insurance, intake-form requirements, and worker-classification rules also vary. Studio software handles the routine tax compliance via Stripe Tax; the broader regulatory variation is the studio's operational concern.
ClassPass dynamics for some markets
ClassPass is a separate marketplace from the studio software's own marketplace, and ClassPass take rates apply to ClassPass-attributed bookings. Most US studios in major markets evaluate whether to integrate with ClassPass separately from the studio-software decision. Junocal can pair with ClassPass via the ClassPass partner API.
For one-to-five-instructor US pilates studios, Junocal at $39 Starter or $99 Studio is the structural fit — pick-a-spot from entry tier, ACH membership billing via Stripe direct, term-based courses supported, no marketplace commission, month-to-month. For multi-location US reformer chains (Solidcore, Forma, etc.), Mariana Tek is the multi-location standard at $300+/month per location. For premium-positioned US boutiques (Pure Barre tier, Bodyrok, Studio 3), Walla at ~$620/month all-in is worth the polish. For solo instructors, OfferingTree at $45/month is the natural starting point.
Three structural differences. First, marketplace dynamics — the Mindbody marketplace and Momence app drive meaningfully more new-client discovery in dense US urban markets (NYC, LA, Chicago, Boston, SF) than they do in the UK. For US studios in those markets, marketplace commission can sometimes be justified by real discovery. Second, payment methods — US ACH at 0.8% capped at $5 is the membership-billing standard, versus UK Bacs at 1% capped at £4. Third, multi-location growth is more common — US reformer studios often grow to 3-10 locations within their first 5 years, which makes Mariana Tek's multi-location architecture operationally relevant.
Depends on the market. In dense urban US markets (Manhattan, downtown LA, SF, Boston), the Mindbody marketplace drives meaningful new-client discovery — sometimes 15-25% of attributed first bookings. The 20% commission on those bookings can be a justifiable customer-acquisition cost. In suburban and lower-density markets, marketplace discovery is much smaller and the commission doesn't pay back. The honest test is the same as in the UK: look at where your last 50 new clients first heard about your studio. If genuine marketplace discovery is meaningful, the commission is partly justified.
Stripe ACH costs 0.8% capped at $5 per transaction — meaningfully cheaper than card processing on high-ticket memberships. For a US studio with 60 active members on $200/month memberships, ACH costs $300/month total in processing versus $440/month on cards (a $1,680/year saving). Stripe Connect Standard direct (Junocal, Walla, Mariana Tek, OfferingTree) runs ACH at the published rate. Mindbody routes ACH through its bundled processing with a small markup.
Multi-location reformer chains scaling beyond five locations (Solidcore, CorePower, Club Pilates) typically run on Mariana Tek or custom-built platforms because franchise-tier reporting at HQ scale is built into the per-location architecture. For studios in the two-to-five-location range, Junocal Growth at $199/month covers multi-location storefront, location-aware memberships, and cross-location reporting at a flat per-account price — roughly $40/location at five sites, versus $179-285/location on Mariana Tek. The Growth tier is the multi-location story for independent operators; the enterprise per-location platforms are sized for franchise scale beyond five locations.
For a US single-location reformer studio doing $250,000/year in bookings (typical for an established 6-reformer studio), the all-in software cost: Junocal Studio at $99/month: ~$1,800/year. Mariana Tek at ~$400/month: ~$4,800/year. Walla base + branded booking at ~$620/month: ~$7,500/year. Mindbody Accelerate + marketplace commission + processing markup: ~$10,000-$15,000/year (depending on marketplace exposure).
Some. Most US states do not tax in-studio class instruction (it's considered a service, not a product), but a few states (Hawaii, New Mexico, parts of New York) treat it differently. Class packs, memberships, and on-demand video subscriptions sometimes have different treatment. Stripe Tax handles state-by-state nexus rules automatically as an optional add-on at 0.5% per taxable transaction passed through at cost. Junocal supports Stripe Tax as an add-on; most other platforms do too.
Pricing breakdowns, migration playbooks, and head-to-head comparisons for the tools above.
14 days free on Junocal, no credit card. ACH membership billing configured at signup. Pick-a-spot ready on day one. We handle the migration from Mindbody, Momence, Mariana Tek, or Walla in 5 business days.