US pilates studios run a different shape than UK ones — ACH instead of Bacs, marketplace dynamics that vary by city, multi-location growth common. This guide ranks the platforms against the workflows US studios actually run. Updated 24 August 2026.
$15 Starter / $29 Studio / $69 Growth (up to ten locations). ACH at Stripe rate, pick-a-spot included, hybrid in-person + online, no marketplace commission, month-to-month. Scales from single-room solo to ten-location independent chains.
$69/month flat for up to ten locations, with cross-location memberships and reporting. Larger groups can request a rollout assessment.
Keep acquisition studio-owned and route every booking to the branded Junocal page without a marketplace commission. Measure each channel with first-booking source tags.
$15/month with reformer booking, appointments, packs, memberships and direct Stripe ownership already included.
ACH at Stripe rate is the membership-billing default
Stripe ACH at 0.8% capped at $5 per transaction is meaningfully cheaper than card processing. For a US studio with 60 members on $200 memberships, ACH saves around $1,700/year versus card-only. Stripe Connect Standard direct architecture (Junocal, Mariana Tek, Walla, OfferingTree) runs ACH at the published rate.
Marketplace dynamics vary dramatically by city
Marketplace value varies by city and studio, so measure it instead of assuming it. Record the source of every first booking for 90 days, calculate commission per acquired client, and compare it with studio-owned channels. Junocal keeps direct bookings commission-free.
Multi-location growth is the typical trajectory
Junocal Growth covers up to ten locations with cross-location memberships and reporting on one flat account. Groups planning beyond ten locations can request a rollout assessment before signing a per-location enterprise contract.
State-by-state regulatory variation
Sales tax on classes varies by state — most don't tax, some do, packs and memberships sometimes treated differently. Insurance, intake-form requirements, and worker-classification rules also vary. Studio software handles the routine tax compliance via Stripe Tax; the broader regulatory variation is the studio's operational concern.
ClassPass dynamics for some markets
ClassPass is a separate marketplace, and its take rates apply only to ClassPass-attributed bookings. Most US studios evaluate ClassPass separately from their studio-software decision. You can run ClassPass alongside Junocal: keep Junocal as your commission-free system of record, and hold back a block of seats to list on ClassPass's partner portal. ClassPass fills your spare capacity while every direct booking stays on your own client list and pays out straight to your own Stripe.
For one-to-five-instructor US pilates studios, Junocal at $15 Starter or $29 Studio leads on pick-a-spot from entry tier, ACH membership billing via Stripe direct, term-based courses, no marketplace commission and month-to-month terms. Walla's main page lists Core at $320 and Pro at $599 per location, with its $149 app and $199 website services separate on Core. Mariana Tek is quote-only and aimed at larger chains.
Three structural differences. First, marketplace dynamics — the Mindbody marketplace and Momence app drive meaningfully more new-client discovery in dense US urban markets (NYC, LA, Chicago, Boston, SF) than they do in the UK. For US studios in those markets, marketplace commission can sometimes be justified by real discovery. Second, payment methods — US ACH at 0.8% capped at $5 is the membership-billing standard, versus UK Bacs at 1% capped at £4. Third, multi-location growth is more common — US reformer studios often grow to 3-10 locations within their first 5 years, which makes Mariana Tek's multi-location architecture operationally relevant.
Measure it against a direct-booking baseline. Tag the source of each new client for 90 days, separate marketplace-attributed first bookings from existing-client bookings, and compare the marketplace commission with the cost of studio-owned acquisition. Junocal keeps every booking on the studio's branded page with no marketplace commission, so the customer relationship and margin stay direct.
Stripe ACH costs 0.8% capped at $5 per transaction — meaningfully cheaper than card processing on high-ticket memberships. For a US studio with 60 active members on $200/month memberships, ACH costs $300/month total in processing versus $440/month on cards (a $1,680/year saving). Stripe Connect Standard direct (Junocal, Walla, Mariana Tek, OfferingTree) runs ACH at the published rate. Mindbody routes ACH through its bundled processing with a small markup.
Junocal Growth at $69/month covers up to ten locations with multi-location storefronts, location-aware memberships and cross-location reporting at one flat per-account price — $6.90 per location at ten sites. Mariana Tek is quote-led, so compare its current written proposal. Larger groups can request a Junocal rollout assessment.
For a US single-location reformer studio, Junocal Studio is $29 × 12 = $348/year before Stripe processing. Walla's current public Core stack with its Branded Studio App and Website & SEO Services is $320 + $149 + $199 = $668/month, or $8,016/year before onboarding and processing. Mariana Tek and Mindbody require a current written quote for an account-specific total.
Some. Most US states do not tax in-studio class instruction (it's considered a service, not a product), but a few states (Hawaii, New Mexico, parts of New York) treat it differently. Class packs, memberships, and on-demand video subscriptions sometimes have different treatment. Stripe Tax handles state-by-state nexus rules automatically as an optional add-on at 0.5% per taxable transaction passed through at cost. Junocal supports Stripe Tax as an add-on; most other platforms do too.
Pricing breakdowns, migration playbooks, and head-to-head comparisons for the tools above.
14 days free on Junocal, no credit card. ACH membership billing configured at signup. Pick-a-spot ready on day one. We handle the migration from Mindbody, Momence, Mariana Tek, or Walla in 5 business days.