pricing explained · 2026

Mindbody pricing, explained

The four published Mindbody tiers, what each costs, what's included, and the marketplace commission and processing markup that don't show up on the sticker price. Updated May 2026.

the short answer

What Mindbody costs, at a glance

  • Starter: around £105 / $129 a month. No pick-a-spot, no branded booking page.
  • Accelerate: around £205 / $259 a month. Adds pick-a-spot. Most multi-instructor studios end up here.
  • Ultimate: around £395 / $499 a month. Adds the native branded mobile app.
  • Ultimate Plus: around £560 / $699 a month. Adds multi-location franchise tooling. For 3+ location chains.
  • Plus: 20% marketplace commission on app-discovered bookings (capped at $30/transaction), bundled payment processing with a small markup, 12-24 month annual contracts as standard.

Pricing approximate as of May 2026. Actual rates depend on negotiation at signup.

tier by tier

What each tier actually includes

Starter

~£105 / $129 a month

Entry tier with scheduling, payments, basic reporting, marketplace listing.

  • Class scheduling and bookings
  • Mindbody-branded client app and marketplace listing
  • Basic reporting
  • Email support
  • Stripe processing through Mindbody-branded relationship

No pick-a-spot. No branded booking page on your own domain. Marketing automation is tier-gated above this.

Accelerate

~£205 / $259 a month and up

Mid tier — adds pick-a-spot and marketing automation.

  • Everything in Starter
  • Pick-a-spot booking with floor plan editor
  • Marketing automation tools
  • More advanced reporting
  • Priority support tier

Where most multi-instructor pilates studios end up. The £100/month gap from Starter is mostly about pick-a-spot.

Ultimate

~£395 / $499 a month and up

Premium tier — adds branded mobile app and deeper customisation.

  • Everything in Accelerate
  • Native branded mobile app (the studio's name and logo in the app)
  • Advanced custom reporting
  • More automation surface
  • API access (limited)

Reachable for established multi-instructor studios. The branded mobile app is the main differentiator over Accelerate.

Ultimate Plus

~£560 / $699 a month and up

Enterprise tier with multi-location franchise tooling and cross-location memberships.

  • Everything in Ultimate
  • Multi-location franchise architecture
  • Cross-location memberships
  • Central instructor scheduling across locations
  • Franchise-level reporting

Built for franchise chains. Overkill for single-location studios; genuine value at 3+ locations.

what's not on the sticker

Four costs beyond the subscription

The published tier price is the floor, not the ceiling. Four extra costs apply to most studios.

  1. 01

    Marketplace commission — 20%, capped at $30 per transaction

    Mindbody charges 20% on bookings made through the consumer app by attributed clients, inside an attribution window. For a studio with $200K annual bookings, half attributed: ~$20,000/year.

  2. 02

    Processing markup on bundled payments

    Mindbody is the merchant of record; rates run 20-40 basis points above Stripe's published rates direct. On £150K annual card volume: £400-£900/year.

  3. 03

    Annual contract auto-renewal increases

    Standard 12-24 month contracts with auto-renewal. The auto-renewal price may differ from the initial-term price; renewal increases of 5-15% YoY are common across the category.

  4. 04

    Complete-record data export fee at cancellation

    Standard CSV export from Reports is free. A complete-record export including years of intake form versions and detailed financial transactions is reported at ~£400 / $500. Most migrations don't need this; it applies only on specific request.

the things buyers ask

Questions

What is the cheapest Mindbody plan in 2026?

Mindbody Starter is the cheapest published tier at around £105 / $129 a month (UK / US approximately). It covers class scheduling, payments, basic reporting, and the Mindbody marketplace listing. It does not include pick-a-spot — for that you need Accelerate at around £205 / $259 a month and up. Pricing varies by negotiation at signup; Mindbody doesn't publish a single sticker price as plainly as some competitors.

How much does pick-a-spot cost on Mindbody?

Pick-a-spot is gated to Accelerate and above, starting at £205 / $259 a month. The £100/month gap from Starter is primarily about pick-a-spot. For reformer studios where pick-a-spot is load-bearing, Accelerate is the practical floor. Junocal includes pick-a-spot on its £29 / $39 Starter tier — the same feature at roughly a third the entry-tier price.

What's the Mindbody marketplace commission?

Mindbody charges 20% commission on bookings from clients who discovered the studio through the Mindbody consumer app and marketplace, capped at $30 per transaction, on top of payment processing fees. The commission applies inside an attribution window — once a client is attributed via their first marketplace booking, subsequent bookings inside the window (typically 30-90 days, varies by configuration) also pay the commission, even when booked through the studio's own page. For a studio doing $200,000/year with half attributed to marketplace, the commission alone is ~$20,000/year.

Is Mindbody's payment processing included?

Mindbody uses bundled payment processing — Mindbody is the merchant of record, the studio is a sub-account. Effective rates run a few tenths of a percent above Stripe's published rates direct. On £150,000 annual card volume, the bundled-versus-passthrough difference is £400-£900/year. When a client disputes a charge, Mindbody mediates rather than the studio dealing directly with the processor. When you leave Mindbody, the Stripe relationship belongs to Mindbody, not to you.

Are there annual contracts on Mindbody?

Yes. Standard Mindbody contracts run 12-24 months with auto-renewal. The cancellation window is typically 30-60 days before term-end; miss it and you're committed for another year. The auto-renewal price may differ from the initial-term price, and the renewal letter is usually the moment studios first see the new rate. Junocal, OfferingTree, and Arketa offer month-to-month with one-click cancel as the default.

Is there a Mindbody data export fee?

The standard CSV export from Mindbody Reports is free and covers most fields needed for migration. A separate complete-record export (reported at ~£400 / $500) applies when requesting a full historical archive including year-over-year intake form versions and detailed financial transactions at cancellation. The standard export is sufficient for most migrations — the fee scenario is real but avoidable.

What's the total annual cost of Mindbody for a typical studio?

For a UK pilates studio doing £150,000/year with 20% attributed to marketplace, on Mindbody Accelerate: £2,460 subscription (£205 × 12) + £6,000 marketplace commission + £500-£900 processing markup = £9,000-£9,400/year all-in. Comparable studio on Junocal Studio at £79/month: ~£1,430/year. Annual difference: ~£7,600 for the same operational shape.

Looking at alternatives?

Junocal Studio at £79 / $99 a month covers the operational shape of Mindbody Accelerate at roughly a third the total annual cost. No marketplace commission, no processing markup, no annual contract.