pricing explained · 2026

Glofox pricing, explained

Glofox is now part of ABC Fitness Solutions (Thoma Bravo). What UK and Irish boutique studios actually pay, the bundled processing setup, and how the all-in cost compares to alternatives. Updated May 2026.

the short answer

What Glofox costs, at a glance

  • Entry tier: ~£125-£175/month for small studios (operator-reported). Quote-based, not publicly advertised.
  • Mid tier: ~£200-£300/month for larger studios with more instructors.
  • Payment processing: bundled through the platform's processing relationship, typically a few tenths of a percent above standard direct rates.
  • Marketplace commission: no equivalent of Mindbody's app-discovery commission structure.
  • Contracts: 12-month annual with auto-renewal.
  • Ownership: ABC Fitness Solutions (Thoma Bravo), acquired August 2022.
where it fits

When Glofox is right

  1. 01

    UK or Irish boutique fitness studios

    Glofox's strongest base is UK and Irish fitness-focused boutiques — HIIT, indoor cycling, group strength training. The operator UX is well-tuned for these formats.

  2. 02

    Multi-location operations with ABC Fitness integration needs

    Running multiple locations and want integration with the broader ABC Fitness ecosystem (ClubReady, etc.)? Glofox-as-ABC has depth here.

  3. 03

    Studios already on the ABC Fitness platform stack

    Migrating from another ABC platform or coordinating with a fitness chain that uses ABC? Staying inside the ecosystem makes operational sense.

the things buyers ask

Questions

How much does Glofox cost?

Glofox is quote-based — pricing isn't published. Operator reports place the entry tier at £125-£175/month for a small studio, climbing to £200-£300/month for larger studios with more instructors. Pricing varies by negotiation at signup and feature selection.

Who owns Glofox?

Glofox was acquired by ABC Fitness Solutions in August 2022 (agreement signed July 2022). ABC Fitness Solutions is a Thoma Bravo portfolio company. The acquisition integrated Glofox into the broader ABC Fitness platform stack alongside ClubReady and other fitness-software brands.

What's Glofox best at?

Glofox is strongest in the UK and Irish fitness-studio market, particularly boutique gyms and group fitness. Strong operator UX for fitness-focused operations. The customer base skews gym-and-fitness rather than pilates or yoga, though all three are supported. For UK fitness studios with multi-location ambitions, Glofox-via-ABC has meaningful integration depth.

Does Glofox charge marketplace commission?

Glofox doesn't run a consumer marketplace like Mindbody or Momence. The ABC Fitness ecosystem brings some cross-promotion mechanics but no equivalent of the Mindbody app's per-booking commission on attributed clients.

What's the payment processing setup on Glofox?

Glofox uses bundled processing — the platform sits in the payment relationship rather than the studio holding a direct Stripe (or equivalent) account. The effective rate is typically a few tenths of a percent above direct rates. When you leave Glofox, the payment history belongs to the platform's relationship rather than to you directly.

Are there annual contracts on Glofox?

Standard Glofox contracts run 12 months with auto-renewal. Some tiers offer multi-year terms with discounts. The cancellation window before auto-renewal is 30-60 days. As with other PE-backed platforms, the auto-renewal price may differ from the initial-term price.

Should pilates studios use Glofox?

Glofox can run pilates studios but isn't optimised for pilates patterns. Pick-a-spot for reformer is supported but the floor-plan editor and reformer-specific workflows are less mature than Mariana Tek or Junocal. For pilates-led studios, Junocal at £29-£159/month is a better fit than Glofox at the quote-based equivalent. For mixed fitness-plus-pilates studios, the comparison is more nuanced.

What's the total annual cost of Glofox for a typical studio?

For a UK boutique studio doing £150,000/year in bookings on Glofox's mid-tier (~£200/month): £2,400/year subscription + £400-£900/year bundled-processing markup on £150K card volume = £2,800-£3,300/year all-in. Comparable studio on Junocal Studio at £79/month: ~£1,430/year.

For pilates and yoga specifically

Glofox covers pilates and yoga but isn't optimised for them. Junocal at £29 Starter / £79 Studio / £159 Growth / £199 Growth is built for pilates and yoga — pick-a-spot, term-based courses, conditional intake — at a meaningfully lower all-in cost. Independent and operator-friendly.